Join Us for an Exclusive Networking Event 

Behavioral Economics: A Growth Trigger!

Leveraging Behavioral Economics to Trigger Growth. What if small behavioral shifts could lead to outsized business results? Join us for an eye-opening session on how Behavioral Economics can drive real-world impact across research, product design and marketing. Whether you’re in a startup or a corporate setting, understanding how people actually make decisions, whether influenced by biases, emotions and/or individual differences, can unlock powerful growth opportunities.

Our keynote speaker, Stephen Shu, PhD, PhD, MBA, MEng (’92 EE), BS (‘91 EE) and Professor of Practice at Cornell’s Charles H. Dyson School, brings over 30 years of industry experience and is a pioneer in commercial applications of behavioral science. He has consulted with global leaders like Acorns, Allianz, Mercer, and Voya Financial, and leads Cornell’s MPS and CEMS MIM programs.

Dr. Shu will walk us through the foundations of Behavioral Economics, real-world B2C use cases, and practical strategies to apply behavioral insights effectively in your business. You’ll walk away with practical frameworks and tools for integrating behavioral thinking into your customer engagement strategies. Don’t miss this chance to rewire your thinking to better accelerate consumer engagement.

DATE: Wednesday July 16, 2025
TIME: 11:30 am PDT | 12:30 pm MDT | 1:30 pm CDT | 2:30 pm EDT
PROGRAM: Alumni Lightning Intros | Keynote Panel Discussion | Open Networking

LOCATION: Zoom link provided with registration

Please share this invitation with 3 Cornellians in your personal network!

The Cornell Technology Business Network (CTBN) provides a monthly forum for professional networking open to all Cornellians. CTBN is delivered collaboratively by volunteers from multiple Cornell Clubs in partnership with the regional and academic offices of Alumni Affairs & Development. Join us on LinkedIn (CTBN) for future event announcements, to access prior event recordings, to expand your networking journey.