CTAC: After Hours with Co-Founders of Social Media Empire, Betches
October 23, 2018 @ 7:00 pm
New York, NY
We’re excited to be announce our next Cornell Tech After Hours featuring Cornell alums and founders of social media empire Betches!!! This event will include drinks at the Wooly with a panel with all Betches co-founders and kick-off the night talking about their brand story and latest book launch.
Check out more on After Hours here.
For those of you that don’t know what Betches is:
Betches is the website, Instagram, store, books – a go-to humor and entertainment brand started by Aleen Kuperman ’12, Jordana Abraham ’11, and Samantha Fishbein ’11 as seniors at Cornell University. The business includes a lucrative webpage, viral social media accounts, podcasts, a national comedy tour, and provides online shopping via their website tab called Shop Betches, and the authoring of two best-selling books, I Had A Nice Time And Other Lies… and Nice Is Just A Place In France.
Betches has been called the female counterpart to the bro fraternity culture by The New York Times. The three co-creators have been labeled as authors, entrepreneurs and humorists by Dan Rather. The three women behind Betches support the mantra of “not taking yourself too seriously and being confident in who you are. A 2015 Vogue article discussed the incredible impact a Betches reference has on a product or service as their following is “obsessive” and their page has been named as one of the top accounts to follow by Harper’s Bazaar and Rolling Stone.
Forbes estimates that in 2017, Betches pulled in more than $5 million in revenue.
Check out their instagram Betches and their website here.
Read more in their latest article in Forbes here.
Date: Tuesday, October 23, 2018
Time: 7:00 p.m.
Location: The Wooly, 11 Barclay St, New York, New York (through the secret entrance in the Wooly Daily Coffee Shop)
Cost: $5 per person