Event Details

This event is sold out. With questions, contact Mary Kahn at mary.w.kahn@gmail.com

 Join us for the Cornell Club of Greater Philadelphia annual Founder’s Day event on Wednesday, May 25 at The Union League. All alumni are welcome as we review the past year’s events and provide updates on exciting new programs. After brief housekeeping and the presentation of the G. Ruhland Rebmann, Jr. award, we will hear from special guest speaker, Jeff  Niederdeppe, Associate Professor of Communication from the College of Agriculture and Life Sciences. Professor Niederdeppe will speak on the topic: Informing Consumers or Undermining Public Health? Effects of Pharmaceutical Advertising on Health Behavior.

Business attire is required at The Union League of Philadelphia. Please no jeans or sneakers.

Date: Wednesday, May 25, 2016
Time: 5:30 p.m.- 8:00 p.m.
Cost: $60 General Attendees and Guests; $35 Young Alumni (10 years out or less).
Location: Union League
140 South Broad Street
Philadelphia, PA

Cost includes: admission and dinner, cash bar will be available
Cocktails begin at 5:30 p.m. followed by a sit down dinner and Professor Niederdeppe at 6:30 p.m.

Speaker: Jeff  Niederdeppe, Associate Professor of Communication from the College of Agriculture and Life Sciences
Title: Informing Consumers or Undermining Public Health? Effects of Pharmaceutical Advertising on Health Behavior
Description: The United States and New Zealand are the only two countries in the world that allow pharmaceutical companies to market their products directly to consumers. Proponents argue that these ads inform the public about important but potentially untreated health conditions and promote increased engagement with medical practitioners. Opponents argue that these ads have potential to promote over-medicalization and overtreatment among those who don’t really need it. Who is right? This talk will examine what we know about the impact of exposure to pharmaceutical direct-to-consumer advertising on health behavior, drawing on Dr. Niederdeppe’s own research on the topic.

For more information on Professor Niederdeppe visit: https://communication.cals.cornell.edu/people/jeff-niederdeppe

Event questions, please contact Mary Kahn at mary.w.kahn@gmail.com
Registration questions, please contact Claire Stack at cms362@cornell.edu

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