Event Details

Location: Costa Mesa, CA

Cornell O.C. Business Luncheon at the Center Club:
The Amazon Effect: Is The Mall Dead?

Thursday, June 21, 11:30 am – 1:30 pm

For our next luncheon, our accomplished guest speaker will be Adam Fox, CEO, The Retail Refinery.

We are honored to host two-time Cornellian and a Fullbright Scholarship recipient Adam Fox, who has spent most of his career working with esteemed brands such as Louis Vuitton, Gucci, Salvatore Ferragamo and Saks Fifth Avenue in national sales, planning and senior buyer roles. 

Mr. Fox will bring his deep insight on the lesser-known world of luxury retail brands as well as how today’s digital environment is impacting the retail world.

Event Summary:
• A peek inside the big and mysterious luxury brands
• Luxury vs. middle retail
• Exclusivity or accessibility? Luxury’s internet dilemna
• What is going on in the stores/malls?
• Surviving the Amazon era: Is the mall dead?

11:30 AM Luncheon will begin promptly
12:00 PM Presentation/Q&A
1:30 PM   Luncheon will end promptly

Cost: $40 members and non-members, includes valet parking at Center Club.

Location: The Center Club, 650 Town Center Drive – Garden Level, Costa Mesa, CA 92626
Tel. (714) 662-3414

Parking Information: Valet Parking at Center Club is included.

Registration:  https://www.eventbrite.com/e/caaoc-business-luncheon-the-amazon-effect-is-the-mall-dead-tickets-46507188252

Event Contact: Gaye Tomlinson, MBA ’05, CAAOC Business Lunches, gak23@cornell.edu, 714-742-2948

Adam has over a decade of experience in luxury merchandising, wholesale, and e-commerce.

He began his career as an analyst at Goldman Sachs before landing his first role in the fashion industry at Saks Fifth Avenue. After successive positions in buying and planning for outlet stores, Adam transitioned to the wholesale sector as a National Sales Manager at Salvatore Ferragamo. Subsequent roles in menswear merchandising at Gucci and Louis Vuitton led him to make the trek out west where he recently founded a boutique retail consulting firm The Retail Refinery.

Adam earned both his BS and MPS from the College of Agriculture and Life Sciences at Cornell University. He also studied at The London School of Economics and was a recipient of the prestigious Fulbright Scholarship.

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