Event Details

Are You a Super Taster? Wine Tasting Class

Do you hate the taste of dark chocolate, or dark roasted coffee, or kale? Would you never order a dry red wine? You could be a super taster! Join us to enlighten and heighten your flavor experience through an interactive and educational wine class. Your class includes:

• A reception featuring hors d’oeuvres specially crafted for super taster or non-taster flavors.
• An expert lesson by Professor LaTour on her research and how being a super taster (or not) influences your likes and dislikes.
• A taste test to find out if you’re a super taster, or not!
• A tasting of 5 wines, all selected to help you understand your personal palette.

Event Details:
Tuesday, August 8, 2017
Time: 6:30 p.m. – 8:30 p.m.
6:30 p.m. – 7:00 p.m. Doors open, reception
7:00 p.m. – 8:00 p.m. Wine tasting class
8:00 p.m. – 8:30 p.m. Reception continues, event concludes
Location: The Cornell Club – New York, 6 E 44th Street, New York, NY 10017
Cost: $50 per person*; includes hors d’oeuvres, super taster test, all wines and tasting instruction
*Cornell Club – New York members may register for a reduced price directly through the Club; email Kirsten Alman.

At 6:30pm: Passed Hors d’oeuvres
• Lobster Corn Fritters
• Hearts of Palm and Shrimp Empanada with Red Chili Coconut and Cilantro
• Ricotta Mousse
• Chicken Yakatori Meatballs

At 6:30pm: On Buffet
• Mediterranean Table with Trio of Dips
• Bruschetta
• Roasted Vegetables
• Cheese Display with Grapes, Quince, Crackers, and Baguette
• Panzanella Salad with Arugula, Radicchio and Banyuls Vinaigrette

From 8:00-8:30:
• Mini Desserts

Reception Wine:
Celange Rose Luxe, Brut, Burgundy France

Wine Class Selections:
Rosé, Mathilde Chapoutier ‘Grand Ferrage’ 2016, Côtes de Provence, France                                      
Syrah, Maison Nicolas Perrin, Rhône, France 2014
Semi Dry Riesling, Dr. Konstatin Frank, Finger Lakes, NY, 2015
Rosé, Célange de Bourgogne, Brut, NV, France 
Barolo, Villa Rosa, Italy 2012
Rosa Regale, Brachetto d’Acqui, Banfi, Italy

About Kathy LaTour:
Kathy LaTour is an Associate Professor of Services Marketing and Banfi Vintners Professor of Wine Education and Management at the School of Hotel Administration, S.C. Johnson College of Business, Cornell University. She is an expert in the area of marketing hedonic experiences, with a particular focus on wine and gambling.

Kathy’s research takes a consumer psychological perspective toward how marketers should approach branding, experience design, communications, and loyalty programs.  She uses both experimental designs and in-depth interview techniques to better understand consumer behavior, fusing macro cultural and micro psychological dimensions to her research. Her major research focus has been on the complexity of human memory.  

Kathy’s current emphasis is on the wine industry, for course development for her wine marketing class, outreach to the Finger Lakes region, and academic research stream on how to develop taste expertise. As a means to better understand the nature of expertise, she began her own wine knowledge journey– in 2011 she received her certified sommelier diploma from the International Sommelier Guild, her sommelier certification from the Court of Master Sommeliers, Certified Wine Specialist recognition from the Society of Wine Educators. She has published research on supertasters and has also developed different tasting tools to help consumers better understand and remember their taste experiences.