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Big Red Psychologist Offers Five Tips to Optimize Summer Adventures

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According to Prof. Tom Gilovich, there are some key components to making a trip memorable long after you return home

By Cornellians staff

Illustration by Shea Oleksa

Editor’s note: These visuals originally appeared in a LinkedIn post from the University.

Psychology professor Tom Gilovich has spent decades studying how people make decisions, and the costs—social, mental, economic, and more—of those judgments.

Among his core findings: that happiness is best derived by spending one's resources on experiences rather than material things.

The Irene Blecker Rosenfeld Professor of Psychology, he leads the Gilovich Judgment and Belief Lab—JabLab for short—and co-directs the Cornell Center for Behavioral Economics and Decision Research.

Prof. Tom Gilovich
Jason Koski / Cornell University

He also co-teaches a hugely popular behavioral economics course titled “Better Decisions for Life, Love, and Money.”

As summer travel season kicks into high gear, Gilovich offers five ingredients to make trips memorable and satisfying.

An illustration of a pen and a journal open to a spread with drawings of nature.

Much of the pleasure from our adventures comes from looking back on them. But because memory is imperfect, try to keep a journal to create a more lasting and richer experience.


An illustration of a woman canoeing

We remember the size of the thrill over the length of the adventure. Seek out exhilarating activities—even if short lived—to lock in memories you’ll never forget.

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An illustration of a heart with EKG marks, surrounded by a hand weight, a sneaker, and a kettle bell

Make sure your body is prepared for the challenge and know your limits. No matter the adventure, it’s better to have more physical capacity than you need.


An illustration of a gift with a keychain and a seashell

Bringing your travels back to family and friends—with souvenirs or mementos—helps to share memories. Make time to find gifts early in the trip, and avoid the last-day scramble.


An illustration of a path made of dashed lines leading to a destination marked by a star

A journey’s end is what we tend to remember most. Save a special experience or highlight for your last day, and you’re much more likely to look back on it fondly.

Published June 2, 2026


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