Entrepreneurs share tips on working with social media influencers

Read the full story by Kathy Hovis in the Cornell Chronicle.

A panel of Cornell alumni and other marketing executives explored the important role social influencers play in business today during a Jan. 18 event hosted by the Cornell Entrepreneur Network and Entrepreneurship at Cornell in New York City.

“The Business Behind Social Media Marketing” drew more than 120 people to the offices of Cooley LLP in Hudson Yards to hear from:

• Angela Barkan '00, senior vice president for marketing, BMG
• Barbara Jones, founder and CEO, Outshine Talent
• Marilyn Laverty '76, CEO, Shore Fire Media
• Moderator Matthew Nastos '10, CEO, Maison MRKT

“Pretty much every marketing campaign has some form of creator/influencer program in their mix,” Jones said. “There’s no such thing as mass media anymore, it’s all about communities and figuring out who is influential within the community to find the audience you’re trying to reach.”