Event Details

Cheryl Strauss EInhorn ’91 will present the AREA method of decision making which she created to help you make better decisions which she shares in her book: Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction. 

Join the Cornell Alumni Association of Westchester for an informative talk with alumna Cheryl Strauss Einhorn ’91! Regardless of what decision you’re facing, this lecture is bound to offer some useful tactics. Learn the AREA method of decision making which she created to help you make better decisions which she shares in her book: Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction.

Date: Wednesday, July 19, 2017 | 7:30 p.m.
Venue: Auditorium at NY Presbyterian facility in White Plains | 21 Bloomingdale Road White Plains, NY 10605 
Cost: Free

Questions? Contact Laura Fratt at fratt@verizon.net.

Attendees are also invited to participate in a study about decision making that will also include coaching sessions based upon Cheryl’s AREA Method. To sign up email Cheryl: Cheryleinhorn@gmail.com

Cheryl’s AREA Method coaches you to make smarter, better decisions because it:

  • Recognizes that research is a fundamental part of decision making and breaks down the process into a series of easy-to-follow steps.
  • Solves for problematic mental shortcuts such as bias, judgment, and assumptions.
  • Builds in strategic stops that help you chunk your learning, stay focused, and make your work work for you.
  • Provides a flexible and repeatable process that acts as a feedback loop.

Life is filled with uncertainty, but that uncertainty needn’t hobble us. Problem Solved offers a proactive way to work with, and work through, ambiguity to make thoughtful, confident decisions despite our uncertain and volatile world.  Cheryl’s book is available for purchase from Amazon at Cheryl’s talk or you can download her Problem Solved, Make Big Decisions Better free app.

About the Author/Presenter:
Cheryl Einhorn is the creator of the AREA Method, a decision making system for individuals and companies to solve complex problems. Cheryl is the founder of CSE Consulting and the author of the book Problem Solved, a Powerful System for Making Complex Decisions with Confidence & Conviction. Cheryl teaches as an adjunct professor at Columbia Business School and has won several journalism awards for her investigative stories about international political, business and economic topics.