The Cornell Club of New York and Cornell University Alumni Affairs invite you to a talk about the psychology of decision-making based on the new book Problem Solver: Maximizing Your Strengths to Make Better Decisions, written by three-time author, award-winning journalist, Cornell adjunct professor and alumna, Cheryl Strauss Einhorn ’91, founder of Decisive. Cheryl will be interviewed by New York Times journalist and author David Bornstein.

Get your copy of Problem Solver from Cornell University Press or from Amazon and Cheryl will sign it after her talk.  A few copies will also be available for purchase at the event.

If you are a member of The Cornell Club of NY please register through this link.

Event Details

Date: Wednesday, May 24, 2023
Time: 6:00–7:30 p.m. ET
Location: Cornell Club-NY, 6 E 44th St, New York
Cost: Free (Cornell Club-NY members can register with the Club)
Cash bar will be available. Please bring cash if you’re looking to purchase beverages.
RSVP by Monday, May 22, 2023

Seating is limited, so please register early.

About the Speakers
Cheryl Strauss Einhorn A&S ’91 founded Decisive, a decision sciences company that trains people and teams in complex problem solving and decision-making skills using the AREA Method. AREA is an evidence-based decision-making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. Cheryl developed AREA during her two decades as an award-winning investigative journalist writing for publications ranging from The New York Times and Foreign Policy Magazine to Barron’s and The Stanford Social Innovation Review. Cheryl teaches at Cornell University and has authored three books Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction, about personal and professional decision-making, and Investing In Financial Research, A Decision-Making System for Better Results about financial and investment decisions. Her new book about Problem Solver Profiles, Problem Solver, Maximizing Your Strengths To Make Better Decisions, was published in March 2023 by Cornell University. Learn more by watching her Ted talk and visiting areamethod.com.

Our moderator, David Bornstein, is the CEO and co-founder of the Solutions Journalism Network, which is working to establish solutions journalism as an integral part of mainstream news. He has been a journalist, focusing primarily on social innovation, for 30 years. From 2010-21, he co-authored the “Fixes” column in The New York Times, which focused on social innovation. He is the author of How to Change the World: Social Entrepreneurs and the Power of New Ideas, which has been published in 25 languages, The Price of a Dream: The Story of the Grameen Bank, and Social Entrepreneurship: What Everyone Needs to Know.