Alumni All the Cookies of the Rainbow: Meet the Alum Behind ‘Baked in Color’ Stories You May Like Alum’s Brand Offers Tasty Treats—Safe from Common Allergens Bagels Over Berkeley: Alum Engineers a Noshing Empire Alum’s Bakery with a Hollywood Following Hits a Sweet Spot Launched by Julie Dugoff Waxman ’91 nearly a decade ago, the treat brand has attracted celebrity fans and national press By Melissa Newcomb “The whole idea,” says Julie Dugoff Waxman ’91, “is to deliver happiness in a box.” Waxman is the founder of Baked in Color, a company that ships brightly hued cookies and other treats around the country. The baked goods come in a variety of customizable shades including rainbow; colors representing universities and sports teams; and traditional holiday hues, like red and green for Christmas or blue and white for Hanukkah. “The color is what sets us apart,” says Waxman. “There are a lot of delicious cookies out there, but ours are delicious and beautiful.” Rainbow cookies, "brookies," and a brookie cake. It addition to selling via its website and the online food marketplace Goldbelly, Waxman maintains a storefront in the NYC suburb of Larchmont—offering products like cookies, cookie cakes, and brownie-cookie mash-ups known as “brookies.” Since launching in 2016, Waxman has supplied treats for local pro sports teams like the Knicks and the Giants, and to corporate clients including Levi’s, Goldman Sachs, Bloomingdale’s, and Paramount. The color is what sets us apart. There are a lot of delicious cookies out there, but ours are delicious and beautiful. The cookies are even sold in some airports, such as Reagan and LaGuardia. Baked in Color has been covered in major media, including “Oprah,” “Good Morning America,” the “Today” show, Delish, Forbes, and Business Insider. In fall 2020, Us Weekly put the brand on its weekly list of products “Hollywood is buzzing about,” noting that it’s a favorite of actor Drew Barrymore. Admiring her colorful creations. “Taste the rainbow!” the magazine gushed. “Barrymore loves noshing on these delicious and colorful chocolate chip cookies that are freshly baked to order.” After majoring in consumer economics in Human Ecology, Waxman worked in corporate retail for two decades, including at Saks Fifth Avenue and Macy’s, before she was inspired to switch careers. Walking with her young daughter one day, she encountered a rainbow bagel for the first time. Stories You May Like Alum’s Brand Offers Tasty Treats—Safe from Common Allergens Bagels Over Berkeley: Alum Engineers a Noshing Empire “I thought it was so fun and exciting—then it tasted terrible,” Waxman recalls. “Immediately, I got this idea: I have a great recipe for chocolate chip cookies.” That recipe had been developed on the Hill, after Waxman and classmates in an entrepreneurship course tackled an assignment where teams created a concept and business plan, with the winner given $5,000 to launch it. Baked in Color has been covered in major media, including “Oprah,” “Good Morning America,” the “Today” show, Delish, Forbes, and Business Insider. Their business—Quickie Cookie, which delivered warm treats and cold milk late into the night—won the prize. (Its playful slogan: “Have you had a Quickie lately?") Waxman spent her senior year leading the start-up, before graduating and selling her interest in it to other students. Years later, with Quickie’s recipe as a foundation, Waxman got some food coloring gel and began working to create vibrant cookies in her home kitchen. Offerings themed for Halloween, Christmas, and Hanukkah. To form the multicolored treats, Waxman and her staff make batches of dough in the various hues, stack them, and then compress and twist the result before cutting it into cookie- or brookie-sized portions and baking them. All the company’s offerings are baked from fresh dough that’s made three times a week, Waxman says, with production done in-house at the retail store. “I call it our ‘happiness headquarters,’” she says. “It’s a very joyous business to run.” Top: Waxman in her Larchmont, NY, retail store. (All photos provided.) Published October 22, 2025 Leave a Comment Cancel replyOnce your comment is approved, your email address will not be published. Required fields are marked *Comment * Name * Class Year Email * Save my name, email, and class year in this browser for the next time I comment. Δ Other stories You may like Campus & Beyond Cornell Cinema Still Lights Up the Silver Screen Alumni New Memoir Spotlights Pioneering Female Surgeon’s WWI Service Quizzes & Puzzles A Trivia Tribute to Coach Schafer