Cornell Women’s Network presents

Moving Fashion Forward: Building a Workwear Brand for the Modern Female Professional
featuring Emelyn Northway ’07, Co-Founder, Of Mercer
moderated by Verneda White ’05, Founder and Creative Director, HUMAN INTONATION

Thursday, March 17th, 2016

You’re languishing in front of your closet on an early weekday morning. You’re running through your schedule in your mind, and trying to pick a high quality outfit that gives you professional and personal confidence to take on your workday and beyond. But as you stare into the depths, you’re stumped.

Let Cornell Women’s Network and Of Mercer show you the way! Join us for a young alumnae networking mixer, career discussion and interactive fashion experience at Of Mercer. Co-Founder Emelyn Northway ’07 will share her story on how she started a clothing company that’s redefining professional wardrobes everywhere. From realizing your passion for an idea, to taking big risks, to building a business from the ground up, Emelyn will impart what she’s learned thus far as a young entrepreneur. Plus, learn the ins and outs of dressing professionally without sacrificing style via live fashion demonstrations, featuring looks directly from the Of Mercer collection.

Event Details:

Date: Thursday, March 17, 2016
Time: 6:30 PM – 8:30 PM
    6:30 p.m. – 7:00 p.m. – Networking reception
    7:00 p.m. – 7:45 p.m. – Program and Q&A with Emelyn; fashion demonstration
    7:45 p.m. – 8:30 p.m. – Continued networking and shopping reception
Location: Of Mercer, 42 E 21st Street, New York, NY 10010 map it
Cost: $15 per person; light bites and wine served
Space is limited

About the speakers:

Emelyn Northway ’07 (Arts & Sciences) is the co-founder of Of Mercer, a brand of stylish, desk-to-dinner careerwear for women.  She started the company in 2013 after she struggled to find fashionable, affordable, and quality work clothes while working in finance in NYC.  Since launching online in 2013, Of Mercer has been featured in publications including The New York Times, Forbes and Refinery29, and recently opened its first brick and mortar store in the Flatiron.  Emelyn studied economics and psychology while at Cornell and received her MBA from The Wharton School at The University of Pennsylvania. 

 

Verneda Adele White ’05 (Human Ecology) is the founder and creative director of HUMAN INTONATION, the premium, charity-driven apparel brand dedicated to raising awareness while donating 20 percent of each sale to today’s pertinent social & human rights issues. Her national platform of using fashion for social change extends to the aftermath of Hurricane Katrina, education for children in Darfur, rebuilding Haiti, and HIV/AIDS prevention, testing and treatment. In addition to her work as a social entrepreneur, Verneda is an independent Consultant, Event Director. She is a blog writer for The Huffington Post, and the recipient of the Daily Points of Light Award from President George H.W. Bush for her innovation in service. Since graduating from Cornell, Verneda has lived in London, UK, and Hong Kong, CH and now resides in New York City.

  

 

About Of Mercer: Founded in 2013, Of Mercer is “impeccable workwear: fashioned for your life, suited to your budget.” It is “beautiful clothes for your workweek and beyond.” Read more here!

Event questions, please contact Ilana Carlin at ilana.carlin@cornell.edu
Registration questions, please contact Darren Ziller at drz9@cornell.edu