We have an incredible opportunity to broaden our reach and engage more alumni than ever before via a new digital-first communications platform.
Over the years, a growing number of alumni have asked to receive and interact with Cornell information online/digitally—and we have heard them! While our focus in this initial phase of work will be on designing and bringing to life the digital version of a new alumni publication as the core of a new alumni communications hub, this project will include the development of a print option for anyone interested in subscribing to a more traditional magazine.
We want all alumni to feel engaged with the university and to be able to access the stories and connections that pique their interests. Creating a new communications platform will provide alumni with increased access to a diverse array of topics and communities. Additionally, the core digital publication will be more accessible for most of our alumni with disabilities, which aligns with our university efforts to promote equity and inclusion.
In developing our 2020-2024 Cornell Alumni Engagement Strategic Plan, we received a lot of feedback from alumni about communications—in particular, that alumni were receiving too many communications and there was a lack of clarity on how all of the various channels fit together. Building a new digital-first alumni publication integrated within a new digital communications platform allows us to streamline communications and create a better user experience for our alumni.
At the same time, a review of peer institutions and university-wide communications launched by University Relations and the Provost’s Office identified alumni communications as an area with significant potential growth for the university.