Yes, we assembled an ad hoc committee of highly engaged alumni, university leaders, and staff members. Many of the committee members have extensive experience in publishing, communications, print, digital, and social media, as well as current or past engagement with CAM. Jenny Barnett, Editor and Publisher of Cornell Alumni Magazine, has been an integral part of the committee since the beginning.
Alumni volunteers on the current task force have extensive industry experience, including experience transitioning print publications to digital, and have been involved throughout the year-long planning process.
In addition, Cornell contracted with Mule Design to conduct audience research. All alumni were invited to participate via a survey. Over 1,000 alumni responded.
Results of this research will help us finalize the scope of the alumni hub, and build out the timeline to the July 1 launch date.