{"id":894,"date":"2021-09-09T11:30:00","date_gmt":"2021-09-09T15:30:00","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=894"},"modified":"2022-04-06T15:01:20","modified_gmt":"2022-04-06T20:01:20","slug":"mark-tatum-nba","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/mark-tatum-nba\/","title":{"rendered":"For Mark Tatum \u201991, the NBA Is his Dream Team"},"content":{"rendered":"\n

Former Big Red baseballer has helped the league navigate the pandemic and deepen its commitment to social justice<\/p>\n\n\n\n

By Beth Saulnier<\/strong><\/p>\n\n\n\n

Mark Tatum \u201991 vividly remembers the moment he relinquished his childhood dream of playing professional baseball. Two years earlier, his high school team had won the New York City championship\u2014in iconic Yankee Stadium, no less. But as a sophomore infielder for the Big Red, he was in California over spring break\u2014playing an early season game at a time when Ithaca still had snow on the ground\u2014when reality set in. <\/p>\n\n\n\n

\u201cWe were losing to Cal Berkeley, like, 21 to nothing,\u201d Tatum recalls with a rueful chuckle. \u201cI said to my teammates, \u2018Give us a break: we just got outside, they\u2019ve been playing all year \u2019round, and they\u2019re rolling out their seniors on us.\u2019 Then I opened the program\u2014and it was their freshmen<\/em>.\u201d<\/p>\n\n\n\n

\"Tatum
Tatum playing baseball for the Big Red. (Photo provided)<\/em><\/figcaption><\/figure>
\n

Tatum realized then and there that while the guys on the opposing squad might have a chance at the majors, he didn\u2019t. \u201cI decided that I was playing for fun\u2014and that I\u2019d better get cracking on my books,\u201d he says. \u201cIt was sobering, but it happened at the right time.\u201d<\/p>\n\n\n\n

Tatum went on to major in management and marketing in CALS and to assume student leadership roles, including serving as president of his fraternity (Kappa Alpha Psi) and as a representative to the Student Assembly. And ultimately, he did<\/em> join the pros, just not on the field of play: after working for consumer products companies like Procter & Gamble and Clorox and earning an MBA from Harvard, Tatum became a marketing executive at Major League Baseball. <\/p>\n<\/div><\/div>\n\n\n\n

Since 1999 he\u2019s been with the National Basketball Association, currently serving as its deputy commissioner and COO<\/a>. And yes: he gets to attend lots of games. \u201cI still get so excited about it,\u201d he admits, \u201cbecause you\u2019re seeing world-class excellence against world-class excellence.\u201d<\/p>\n\n\n\n

While baseball was Tatum\u2019s main competitive sport as a youth, he\u2019s no stranger to the paint: back in the day, he rooted for the Knicks as hard as for the Yankees. And, he says, \u201cWhen you\u2019re from Brooklyn, basketball is in your blood.\u201d Despite a lack of accessible hoops in his East Flatbush neighborhood, he and his friends were avid street players. \u201cOn summer nights we\u2019d cut the bottom out of a milk crate\u2014this is a true story\u2014and tie it to a lamp post on our block,\u201d he recalls. \u201cAnd we\u2019d play until all hours of the night.\u201d<\/p>\n\n\n\n

When you\u2019re from Brooklyn, basketball is in your blood.<\/p><\/blockquote>\n\n\n\n

In his current role, Tatum oversees the NBA\u2019s business operations, including merchandising, corporate sponsorships, communications, and more. He was involved in planning the \u201cOrlando Bubble,\u201d in which NBA players, coaches, and staff were housed in isolation at Walt Disney World in Florida from July to October 2020 to prevent them from contracting (and spreading) COVID-19; he also spent six weeks living and working within it. <\/p>\n\n\n\n

\u201cI was there at the beginning, reassuring the teams that we had taken every precaution to make it a good and safe experience for them,\u201d he says. \u201cThe bubble was our response to how you could operate in the midst of a pandemic; it required consultation with the world\u2019s foremost experts on infectious diseases, including epidemiologists and virologists, to understand the science and the risks. And it does go down as one of the greatest accomplishments of the NBA in recent times\u2014to do that without a single positive case.\u201d<\/p>\n\n\n\n

International scope<\/h2>\n\n\n\n

Tatum\u2019s responsibilities also include the NBA\u2019s minor league organization (known as the \u201cG League\u201d) as well as its international operations. During his tenure, the NBA played its first-ever preseason game in India (in October 2019) and its first regular season one in France (in January 2020). He also helped launch its Basketball Africa League<\/a>, which debuted in May after more than a year\u2019s postponement due to the pandemic, with 12 teams playing in a bubble in Rwanda. <\/p>\n\n\n\n

Like many really successful people, Mark is a great people person. He\u2019s got a lot of outstanding characteristics; he\u2019s a good listener and he has excellent judgment.<\/p>Edward McLaughlin<\/strong>, the Robert G. Tobin Emeritus Professor of Marketing<\/cite><\/blockquote>\n\n\n\n

\u201cLike many really successful people, Mark is a great people person,\u201d observes Edward McLaughlin, the Robert G. Tobin Emeritus Professor of Marketing and former interim dean of the Dyson School, who taught Tatum as an undergrad and has frequently invited him to speak to current students. \u201cHe\u2019s got a lot of outstanding characteristics; he\u2019s a good listener and he has excellent judgment. He\u2019s ambitious and a hard worker, but he puts relationships and his family first.\u201d<\/p>\n\n\n\n

A commitment to equality<\/h2>\n\n\n\n

Tatum grew up in Brooklyn but was born in Vietnam; his mother is Vietnamese and his father is from Jamaica. As a person of color who is both Black and Asian, he has had a distinct perspective as the U.S. grapples with structural racism as a legacy of slavery, as well as with bias attacks spurred by COVID\u2019s origin in China. <\/p>\n\n\n\n

\u201cLet\u2019s be clear: although there has been much more of a focus on [opposing racism] since the murder of George Floyd, and with the many anti-Asian hate crimes that have taken place over the last year and a half, this is not a not new issue,\u201d he says. \u201cThis is an issue that has been near and dear to my heart for decades\u2014and to the NBA and our players for generations. You can point back to Bill Russell, Kareem Abdul-Jabbar, Oscar Robertson, and countless other players who fought for equality and justice for historically underrepresented groups.\u201d<\/p>\n\n\n\n

\"Magic
Tatum (right) chats with NBA great Magic Johnson during Kobe Bryant\u2019s jersey retirement ceremony in 2017. (Photo provided)<\/em><\/figcaption><\/figure>\n\n\n\n

Tatum points out that in 2020, the league and its players\u2019 association launched the NBA Foundation<\/a> to fund educational and employment opportunities in Black communities nationwide, with a commitment from the 30 team owners to donate $300 million over the next 10 years. Last year also saw the creation of the National Basketball Social Justice Coalition<\/a>\u2014Tatum sits on its board\u2014to advocate at the national, state, and local levels, including in the areas of voting access and criminal justice reform. <\/p>\n\n\n\n

\u201cFighting for these principles of equality and inclusion has always been a part of the DNA of our organization, and it aligns with my passions and values,\u201d he says. \u201cIn a league where [the NBA and WNBA players] are 75 to 80% Black, do we feel the responsibility to speak out on these issues? Without a doubt. But it\u2019s not a burden; it\u2019s a privilege.\u201d<\/p>\n\n\n\n

Top image: Tatum presiding over the NBA Draft Lottery in 2015. (Photo provided)<\/em><\/p>\n\n\n\n

Published October 5, 2021<\/p>\n\n\n\n

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The CALS alum and former Big Red baseball player is the league’s deputy commissioner and COO<\/p>\n","protected":false},"author":68,"featured_media":917,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"alumni_hub_syml_posts":[],"footnotes":""},"categories":[229],"tags":[],"cornell_year_post":[],"post_folder":[],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni"],"yoast_head":"\nFor Mark Tatum \u201991, the NBA Is his Dream Team - Cornellians | Cornell University<\/title>\n<meta name=\"description\" content=\"Mark Tatum \u201991 is deputy commissioner and COO of the NBA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alumni.cornell.edu\/cornellians\/mark-tatum-nba\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For Mark Tatum \u201991, the NBA Is his Dream Team - 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