{"id":8768,"date":"2022-06-17T09:26:20","date_gmt":"2022-06-17T13:26:20","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=8768"},"modified":"2022-06-23T10:22:18","modified_gmt":"2022-06-23T14:22:18","slug":"reggie-fils-aime","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/reggie-fils-aime\/","title":{"rendered":"\u2018The Regginator\u2019 Reflects on His Role Atop the Video Game Industry"},"content":{"rendered":"\n

In his new book\u2014part management guide, part memoir\u2014Nintendo\u2019s Reggie Fils-Aim\u00e9 \u201983 offers life lessons<\/p>\n\n\n\n

By Linda Copman<\/strong><\/p>\n\n\n\n

With $200 billion in annual revenue, video games top the global entertainment industry\u2014and as president of Nintendo America, Reggie Fils-Aim\u00e9 \u201983 spent 16 years as one of its major players.<\/p>\n\n\n\n

\"the<\/figure>
\n

Now retired, the CALS alum has released a combination memoir and management guide: Disrupting the Game: From the Bronx to the Top of Nintendo<\/em><\/a>.<\/p>\n\n\n\n

\u201cCrisply written and devoid of bombast,\u201d says a Publishers Weekly<\/em> review, \u201cthese business lessons are worth checking out for leaders of all stripes.\u201d<\/p>\n\n\n\n

In it, Fils-Aim\u00e9 describes a winding path to becoming the unorthodox executive known to fans as \u201cthe Regginator<\/a>\u201d\u2014growing up as the son of Haitian immigrants in New York City, studying applied economics and management in the Dyson School, and working at Procter & Gamble, Pizza Hut, and MTV Networks.<\/p>\n<\/div><\/div>\n\n\n\n

\u201cI want the reader to understand that not every well-known executive comes from a life of privilege,\u201d says Fils-Aim\u00e9, who grew up in the Bronx, which he notes is home to the poorest congressional district in the U.S.<\/p>\n\n\n\n

Always an overachiever who craved a challenge, Fils-Aim\u00e9 admits to reading the encyclopedia at age four, \u201cfor the fun of it.\u201d In high school, he lettered in three sports: soccer, basketball, and track and field. <\/p>\n\n\n\n

\u201cI want to make an impact, I want to learn, and I want to have fun,\u201d he observes. \u201cWhen all three elements are not being met, I look for new opportunities.\u201d<\/p>\n\n\n\n

\"Reggie
Giving a Nintendo lesson to TV host Jimmy Fallon. (Photo provided)<\/em><\/figcaption><\/figure>\n\n\n\n

After arriving at Nintendo, Fils-Aim\u00e9 introduced himself to the gaming community at the global industry conference known as E3. It was 2004, and he was tasked with pitching the latest installment of the bestselling Legend of Zelda<\/a> and launching a new handheld system, the Nintendo DS.<\/p>\n\n\n\n

Memorably, he stepped out on the stage and proclaimed: \u201cMy name is Reggie. I\u2019m about kicking ass. I\u2019m about taking names. And we\u2019re about making games!\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Reggie
On stage, backed up by beloved game character Mario. (Photo provided)<\/em><\/figcaption><\/figure>
\n

Nintendo would go on to sell 150 million DS systems and nearly 950 million games to run on them\u2014and Fils-Aim\u00e9 became a celebrity in his own right. <\/p>\n\n\n\n

At the 2008 E3, he even coined his own nickname after defeating his VP of sales and marketing in a virtual sword fight, declaring: \u201cThat\u2019s why they call me the Regginator!\u201d <\/p>\n<\/div><\/div>\n\n\n\n

In a 2014 E3 skit, Fils-Aim\u00e9 charmed audiences by playing a robotic version of himself: “Reggie Fils-A-Mech<\/a>,\u201d who infiltrated Nintendo\u2019s offices seeking company secrets, and disintegrated colleagues with laser beams shot out of his eyes.<\/p>\n\n\n\n

Fils-Aim\u00e9 broke barriers in other ways, too\u2014and tried to ensure that others had the same chance. As a person of color in the gaming industry, he worked hard to increase diversity, especially in senior management.<\/p>\n\n\n\n

\"Reggie
The fearsome robot “Fils-A-Mech.” (Photo provided)<\/em><\/figcaption><\/figure>
\n

\u201cBeing \u2018different\u2019 causes a reaction,\u201d he observes in his memoir. \u201cGender, orientation, race, disability \u2026 the list is long. You can\u2019t ignore or avoid this reaction. Instead, lean into it. Don\u2019t hide, deny, or moderate who you are. Authenticity earns respect. So be your authentic self.\u201d<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

At Nintendo, Fils-Aim\u00e9 personally reviewed every job candidate at the vice-president level and above.<\/p>\n\n\n\n

As he recalls: \u201cIf I saw too much commonality in the lead candidates\u2014same background, same gender, same work experience\u2014I challenged the hiring manager to broaden the candidate pool.\u201d<\/p>\n\n\n\n

Don\u2019t hide, deny, or moderate who you are. Authenticity earns respect. So be your authentic self.<\/p><\/blockquote>\n\n\n\n

Since retiring from the company in 2019, Fils-Aim\u00e9 (who lives with his family in a Seattle suburb) has worked with a nonprofit that aims to foster economic opportunity and improve education in Washington State.<\/p>\n\n\n\n

He also supports a nonprofit in New York City that uses games to teach critical thinking and writing skills to underserved youth, and has volunteered for several Cornell organizations, including the University Council and the CALS Dean\u2019s Advisory Council.<\/p>\n\n\n\n

\"Reggie
Meeting with an organizational behavior class on the Hill. (Photo by Simon Wheeler for Cornell University)<\/em><\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

And what\u2019s his favorite video game these days? Tunic<\/a>, in which players explore, fight enemies, and solve puzzles. <\/p>\n\n\n\n

\u201cYou play as this foxlike character, so visually the game is quite whimsical,\u201d Fils-Aim\u00e9 explains. \u201cBut the charming visuals belie a game that is brutally hard. I like the challenge.\u201d <\/p>\n\n\n\n

Top image: Fils-Aim\u00e9 giving a talk as part of the\u00a0Dyson School\u2019s Leader in Residence program in fall 2019. (Photo by Simon Wheeler for Cornell University)<\/em><\/p>\n\n\n\n

Published June 17, 2022<\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

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