{"id":6602,"date":"2022-03-24T09:47:13","date_gmt":"2022-03-24T14:47:13","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=6602"},"modified":"2022-04-06T14:43:13","modified_gmt":"2022-04-06T19:43:13","slug":"undercover-boss-simon","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/undercover-boss-simon\/","title":{"rendered":"On \u2018Undercover Boss,\u2019 a Hotelie Gets His Hands Dirty\u2014Literally"},"content":{"rendered":"\n

The show puts CEO Andrew Simon \u201992 on the front lines with his workers at Las Vegas\u2019s Fremont Street Experience<\/p>\n\n\n\n

By Beth Saulnier<\/strong><\/p>\n\n\n\n

It was hardly how Andrew Simon \u201992 imagined spending his 51st birthday: on his hands and knees in 110-degree heat, scraping wads of used chewing gum off the floor of a busy pedestrian mall. And for Simon, who heads a famed Las Vegas tourist attraction, the day only got worse. He was also tasked with mopping up, er \u2026 puddles<\/em> that some visitors, impatient for a restroom, had left on the pavement.<\/p>\n\n\n\n

The toil was part of Simon\u2019s stint on a custodial crew for an episode of the CBS series \u201cUndercover Boss.\u201d<\/a> President and CEO of Vegas\u2019s Fremont Street Experience<\/a>, Simon went incognito on the reality TV show, which disguises corporate leaders and puts them to work on the front lines with their employees\u2014not only offering a hands-on taste of what it takes to keep their organizations running, but giving them a peer-to-peer look at the people who hold down those jobs.<\/p>\n\n\n\n

\"Two
Simon (left), with a veteran member of the custodial crew, scraping gum off the pavement. Informed by the experience, he later spearheaded the purchase of customized cleaning equipment, saving hours of staff time each day. (Photo by CBS)<\/em><\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

For the episode, which aired in late January (and is available for streaming on Paramount+, Hulu, and elsewhere), the show\u2019s makeup artists transformed the normally clean-cut Hotelie into a character vaguely resembling Shaggy of \u201cScooby Doo\u201d fame\u2014dubbing him \u201cKen Masters\u201d and concealing his identity under a tousled wig and a longish mustache and goatee, plus a pair of heavy-framed black eyeglasses.<\/p>\n\n\n\n

\u201cMy girlfriend was there, with a friend I’ve known for 31 years,\u201d Simon says of the moment when\u2014as in all episodes of the show\u2014his new look was unveiled. \u201cI think I could have walked right by them on the street, and they wouldn’t have known me.\u201d<\/p>\n\n\n\n

As head of the popular tourist attraction, Simon oversees what\u2019s touted as the second-busiest street in America, after NYC\u2019s Times Square. Drawing some 25 million visitors a year, it comprises five blocks in downtown Vegas covered by a multimedia canopy that boasts nearly 50 million LED lights and a 600,000-watt sound system.<\/p>\n\n\n\n

\"Andrew
Simon, out of disguise. (Photo provided)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Requiring no admission fee (except on New Year\u2019s Eve), Fremont Street offers sound-and-light shows, live music on three stages, and proximity to a variety of casinos, bars, restaurants, and shops. Its primary source of revenue is two zipline attractions\u2014a lower one ridden in a seated position, and a higher one where guests \u201cfly,\u201d Superman style\u2014that allow visitors to soar down the street above the crowds.<\/p>\n\n\n\n

In addition to Simon\u2019s stint on the custodial crew, the program put him to work on both the canopy and the zipline. (\u201cThey didn’t tell me in advance,\u201d he notes. \u201cI had no idea what jobs I was doing until I showed up that day.\u201d)<\/p>\n\n\n\n

For the former, he donned a safety harness and joined an overnight shift 150 feet above the pavement, gingerly picking up trash tossed into the canopy from the windows of an adjacent hotel. And yes: he\u2019s a tad afraid of heights.<\/p>\n\n\n\n

\u201cFrankly, nobody wants to see a CEO do the jobs perfectly\u2014that doesn’t make very good TV, and it would seem kind of obnoxious,\u201d Simon observes with a chuckle, contemplating the program\u2019s appeal. \u201cAnd the reality is that I wasn’t<\/em> very good at these jobs. They didn’t have to do much editing to prove that.\u201d<\/p>\n\n\n\n

Frankly, nobody wants to see a CEO do the jobs perfectly\u2014that doesn’t make very good TV.<\/p><\/blockquote>\n\n\n\n

Working on the upper zipline\u2014the lower level was closed due to staffing shortages, an ongoing challenge for Simon\u2019s firm and so many others\u2014he had to schlep multiple sets of 25-pound riding \u201ctrolleys\u201d at a time down five flights of stairs, among other duties. <\/p>\n\n\n\n

As he tells the camera: \u201cI have never done a job this taxing on your body.\u201d<\/p>\n\n\n\n

When Simon filmed \u201cUndercover Boss\u201d in mid-2021, he was a relatively recent hire: he\u2019d joined Fremont Street the previous fall after more than a decade as an executive at AXS TV under chairman Mark Cuban.<\/p>\n\n\n\n

\"The
The Fremont Street Experience aims to draw tourists away from the Strip to downtown Las Vegas. (Photo by Black Raven Films)<\/em><\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u201cIt was a great opportunity to see the operations in a way that maybe you wouldn’t when you come in at a CEO level; sometimes people don’t tell you the truth, or they’re afraid to come to you with ideas,\u201d he says of appearing on the show. \u201cIt gave me a chance to see what it’s really like. I always knew the jobs were tough, but doing them gives you a different perspective.\u201d<\/p>\n\n\n\n

Asked if he thought that his workers had really fallen for his cover story\u2014the show always needs to explain the presence of its cameras\u2014that \u201cKen\u201d was being filmed for a documentary about people looking for new careers, he says that his particular locale made it less of a stretch.<\/p>\n\n\n\n

\u201cWe shoot so many shows on Fremont Street,\u201d Simon says. \u201c\u2018CSI: Las Vegas,\u2019 \u2018Good Morning America,\u2019 \u2018Real Housewives\u2019\u2014you name it, we have different show here every week. So I don’t think people are as blown away that there’s a TV camera following someone around.\u201d<\/p>\n\n\n\n

Top image: Simon, incognito as “Ken Masters,” works with a crew cleaning Fremont Street’s canopy, high above the ground. (Photo by CBS)<\/em><\/p>\n\n\n\n

Published March 24, 2022<\/p>\n\n\n\n

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