{"id":63360,"date":"2025-12-11T10:12:59","date_gmt":"2025-12-11T15:12:59","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=63360"},"modified":"2026-01-08T10:35:28","modified_gmt":"2026-01-08T15:35:28","slug":"pennants","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/pennants\/","title":{"rendered":"School Spirit, Spelled Out in Triangular Felt (Tassels Optional)"},"content":{"rendered":"\n

For generations of Cornellians, the humble pennant has been a tried and true way to display Big Red pride<\/p>\n\n\n\n

By Joe Wilensky<\/strong><\/p>\n\n\n\n

Big Red memorabilia stretching back more than a century can be found in all forms and sizes: stick pins and brooches, bear-shaped emblems, game tickets, programs, banners, and much more.<\/p>\n\n\n\n

But on the Hill and elsewhere, one of the most popular and longstanding items of school pride is the classic, triangular felt pennant\u2014which, in Cornell\u2019s case, is of course nearly always red\u2014sporting bold lettering and a logo or insignia.<\/p>\n\n\n

\n
\"a
A 1940 postcard.<\/figcaption><\/figure>\n<\/div>\n\n\n

In preparation for a recent display by Rare and Manuscript Collections in the Kroch Library rotunda, exhibitions coordinator Kate Carlin took a deep dive into Big Red pennants (and banners, too).<\/p>\n\n\n\n

\u201cThey were interpreted in so many different ways,\u201d she says, \u201cfor different groups or uses\u2014general school spirit, athletics, colleges and majors, clubs, class years.\u201d<\/p>\n\n\n\n

\"a<\/figure>\n\n\n\n
\"a
Pennants decorate dorm rooms in the early 1900s.<\/figcaption><\/figure>\n\n\n\n

As the Kroch exhibit explains, small triangular flags can be traced to the Middle Ages, when knights carried them. Later flown from ship masts, they were a means of communication with other boats.<\/p>\n\n\n\n

By the mid-1800s, pennant-shaped flags were being used on pleasure craft, displaying the emblem or name of the yacht club to which the owners belonged.<\/p>\n\n\n\n

Small triangular flags can be traced to the Middle Ages, when knights carried them. Later flown from ship masts, they were a means of communication with other boats.<\/p><\/blockquote><\/figure>\n\n\n\n

The tradition was adopted by U.S. universities toward the turn of the 20th century: college athletics were booming in popularity, and students were looking for ways to express school pride.<\/p>\n\n\n\n

Pennants were easily manufactured from a simple piece of felt, with tassels and lettering sewn on; they were often sold with a wooden dowel, to be waved during games and then taken home and hung on a dorm room wall.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\"a<\/figure>\n\n\n\n
\"a<\/figure>\n
Big Red pride on early-20th-century illustrated postcards.<\/figcaption><\/figure>\n\n\n\n

Later incarnations included more detailed appliques, burned-leather symbols, and eventually multicolored screen printing.<\/p>\n\n\n\n

And while designs and fonts may have evolved over the years, the camaraderie symbolized by a Cornell pennant has never\u2014sorry, we can\u2019t stop ourselves\u2014flagged<\/em>, and this style of swag remains popular.<\/p>\n\n\n\n

Toward the turn of the 20th century, college athletics were booming in popularity, and students were looking for ways to express school pride.<\/p><\/blockquote><\/figure>\n\n\n\n

The \u201cPennants and Flags<\/a>\u201d section on the Cornell Store site offers more than 40 selections, and pennants are depicted on numerous other gift items and apparel.<\/p>\n\n\n\n

(A plush Touchdown bear<\/a> hits the trifecta, sporting an insignia hat and \u201cC\u201d sweater while clutching a miniature pennant in one furry paw.)<\/p>\n\n\n\n

\"a
JOE KIRSCHNER \u201993<\/figcaption>
An observation train awaiting a crew race in the early 1900s.<\/figcaption><\/figure>\n\n\n\n

Michele Tobin, the store\u2019s manager of retail buying, says that while pennants only represent 5% of sales of items sporting a University emblem or logo, \u201calmost half of those happen in August and in April and May, when students are either arriving on campus excited for the year ahead, or graduating and in search of keepsakes to remember their time at Cornell.\u201d<\/p>\n\n\n\n

While designs and fonts may have evolved over the years, the camaraderie symbolized by a Cornell pennant has never\u2014sorry, we can\u2019t stop ourselves\u2014flagged<\/em>.<\/p><\/blockquote><\/figure>\n\n\n\n

And at a Spirit Week giveaway by Student & Campus Life during Homecoming \u201925, mini \u201cYell Cornell\u201d pennants were among the most-requested freebies, even long after the supply ran out.<\/p>\n\n\n\n

\"current
A modern design\u2014one of many currently available at the Cornell Store.<\/figcaption><\/figure>\n\n\n\n

\u201cI do think people really like the nostalgia of a pennant,\u201d says Amy Gaulke, SCL\u2019s executive director for communications and marketing.<\/p>\n\n\n\n

For the past several years, the CALS Alumni Association has handed out branded pennants to its graduates at Commencement.<\/p>\n\n\n\n

\"Two
provided<\/figcaption>
\u201cYell Cornell\u201d pennants were a hot item during Spirit Week.<\/figcaption><\/figure>\n\n\n\n

\u201cIt\u2019s a great keepsake,\u201d says Scott Pesner \u201987, director of engagement in CALS alumni affairs, who launched the tradition in 2019. \u201cAnd there\u2019s such a feeling of joy to see all the students waving them as they march in and when they\u2019re called to stand.\u201d<\/p>\n\n\n\n

And, of course, vintage pennants are sought by some passionate collectors. <\/p>\n\n\n\n

\n

I do think people really like the nostalgia of a pennant.<\/p>\nAmy Gaulke<\/strong>, SCL\u2019s executive director for communications and marketing<\/cite><\/blockquote>\n\n\n\n

(A Cornell specimen<\/a> is even in the Smithsonian\u2019s National Museum of American History.)<\/p>\n\n\n\n

As Carlin observes, the vintage versions\u2014made in an era before tightly controlled branding\u2014can offer \u201ccreative interpretations of Cornell imagery that you might not find today.\u201d<\/p>\n\n\n\n

University Relations staffer Vitaliy Darovskikh began accumulating century-old Big Red pennants while researching family ties to the University.<\/p>\n\n\n\n

\"in
cornell alumni news<\/figcaption>
In 1925, the largest-ever Cornell pennant\u2014a vertical banner measuring 90 feet high and tapered to a swallowtail shape\u2014was hung outside a Detroit hotel during an alumni convention.<\/figcaption><\/figure>\n\n\n\n

(His wife\u2019s great-great grandfather, Henry Milo Curry 1909, was a Chi Psi fraternity brother who helped rescue fellow members from the tragic 1906 fire that destroyed their residence\u2014the former McGraw-Fiske mansion\u2014and claimed the lives of four students and three firefighters.)<\/p>\n\n\n\n

Darovskikh now has more than a dozen vintage pennants\u2014found primarily through estate auctions, and a few via eBay\u2014ranging in width from nine to 37 inches. <\/p>\n\n\n\n

Points of Pride<\/h2>\n\n\n\n

Pennants from Vitaliy Darovskikh’s Collection<\/strong><\/p>\n\n\n\n

<\/div>
<\/div><\/div>
\n
\"vintage<\/figure>\n\n\n\n
\"vintage<\/figure>\n\n\n\n
\"vintage<\/figure>\n\n\n\n
\"vintage<\/figure>\n\n\n\n
\"vintage<\/figure>\n\n\n\n
\"vintage<\/figure>\n\n\n\n
\"two<\/figure>\n\n\n\n
\"vintage<\/figure>\n\n\n\n
\"vintage<\/figure>\n<\/div>
<\/div><\/section>\n\n\n\n

Many have varied versions of the University\u2019s insignia or emblem<\/a>, while others just comprise lettering in a variety of fonts.<\/p>\n\n\n\n

Says Darovskikh: \u201cPennants are a fun and expressive way to show pride in the institution.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

(All pennant images courtesy of Vitaliy<\/em><\/em> Darovskikh; vintage photographs and postcards courtesy of Rare and Manuscript Collections, unless otherwise indicated.)<\/em><\/p>\n\n\n\n

Published December 11, 2025<\/p>\n\n\n\n

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