{"id":62056,"date":"2025-11-13T17:43:00","date_gmt":"2025-11-13T22:43:00","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=62056"},"modified":"2025-11-13T17:43:01","modified_gmt":"2025-11-13T22:43:01","slug":"lamb-oyola","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/lamb-oyola\/","title":{"rendered":"CALS Alum Wants to Put a New Meat on Your Charcuterie Board"},"content":{"rendered":"\n

Food marketer Jaclyn Kaplan Oyola \u201900 founded Aussie Select, which sells deli-style cured lamb sourced from Down Under<\/p>\n\n\n\n

By Melissa Newcomb<\/strong><\/p>\n\n\n\n

Jaclyn Kaplan Oyola \u201900 was standing at a deli counter when she realized that every type of meat was represented, except for her favorite: lamb. As a food marketer with 25 years of experience, Oyola knew that many Americans love lamb, but don\u2019t eat as much of it as others around the world do.<\/p>\n\n\n\n

\n

\u201cPeople are afraid to cook it, because we didn\u2019t grow up with it in our kitchens, and we don\u2019t want to mess it up,\u201d says Oyola, a former communication major in CALS who also works as the client relations VP of a food and beverage marketing agency based in Atlanta.\u00a0<\/p>\n\n\n\n

\u201cI asked myself: can I do for lamb what turkey deli meat did for turkey, and make it more accessible than just on holidays and special occasions?\u201d<\/p>\n<\/div>

\"Jaclyn<\/figure><\/div>\n\n\n\n

That possibility inspired Oyola to found Aussie Select<\/a>, a line of deli-style lamb that is fully cooked and Halal certified.<\/p>\n\n\n\n

Its lamb is sourced from Australia, from sheep that are free-range and naturally fed on pasturelands.<\/p>\n\n\n\n

\u201cIt has a delicious, unique flavor,\u201d Oyola says. \u201cLamb is a game meat, but we’re told by everyone who tries it that it doesn\u2019t taste gamey at all.\u201d<\/p>\n\n\n\n

\"Three
The meats are available both pre-packaged and at the deli counter.<\/figcaption><\/figure>\n\n\n\n

The company\u2019s lamb is shipped from Australia to Indiana, where the meat is smoked, cured, and flavored before being packaged.<\/p>\n\n\n\n

Aussie Select offers both sliced lamb and whole roasts, in varieties like agave rosemary, tikka masala, pastrami, and prime rib.<\/p>\n\n\n\n

\n

I asked myself: can I do for lamb what turkey deli meat did for turkey, and make it more accessible than just on holidays and special occasions?<\/p>\n<\/blockquote>\n\n\n\n

The products can be eaten alone or in sandwiches, on charcuterie boards, as a pizza topping, and in myriad other ways\u2014including frying it so it becomes crispy, like bacon.<\/p>\n\n\n\n

\u201cI like to say our product is the \u2018gateway\u2019 lamb,\u201d Oyola says. \u201cI do a lot of food shows, and most of the time, even if people have never tried lamb or haven\u2019t liked it in the past, I\u2019ll get a convert.\u201d<\/p>\n\n\n\n

\"Jaclyn
Promoting the brand at a food show with her sister-in-law, Elizabeth Goss-Kaplan \u201903.<\/figcaption><\/figure>\n\n\n\n

Tapping her expertise in food marketing, Oyola notes that half of Americans eat a sandwich every day\u2014but many Millennials and members of Gen Z are tired of traditional proteins like chicken and beef.<\/p>\n\n\n\n

Lamb, she says, has been increasing in popularity in the U.S.\u2014due in part to pandemic-era shortages of other meats that prompted some consumers to give it a try.<\/p>\n\n\n\n

\n

I like to say our product is the \u2018gateway\u2019 lamb.<\/p>\n<\/blockquote>\n\n\n\n

\u201cIf you\u2019re an adventurous eater, or somebody who wants to mix up their proteins,\u201d Oyola says, \u201cthis could be your new thing.\u201d<\/p>\n\n\n\n

Aussie Select\u2019s meats are available for slicing at the deli counters of all Wegmans stores, and its products can be ordered on Amazon.<\/p>\n\n\n\n

\"Jaclyn
With Ilisa Cohen Peaslee \u201900 at Commencement.<\/figcaption><\/figure>\n\n\n\n

It’s also in independent grocers in several states, with additional expansion in the works.<\/p>\n\n\n\n

\u201cThese cold cuts hold way more meaty flavor than the sad roast beef at the deli counter,\u201d says Men\u2019s Heath, <\/em>which named the brand\u2019s lamb pastrami as best cold cuts<\/a> in its 2024 food awards. <\/p>\n\n\n\n

\u201cTry them folded onto a Reuben, atop a burger, or straight out of the pouch.\u201d<\/p>\n\n\n\n

\"A
A sandwich with Aussie Select pastrami.<\/figcaption><\/figure>\n\n\n\n

The company has also been featured in food media including Tasting Table<\/em>, which calls<\/a> its products \u201cthe next big thing in charcuterie.\u201d<\/p>\n\n\n\n

\u201cWhether you\u2019re already a fan of lamb or simply browsing for a new addition to your charcuterie board,\u201d it reports, \u201ccured lamb is the meat you didn\u2019t know you were missing.\u201d<\/p>\n\n\n\n

(All photos provided.)<\/em><\/p>\n\n\n\n

Published November 13, 2025<\/p>\n\n\n\n

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