{"id":60800,"date":"2025-10-22T11:06:48","date_gmt":"2025-10-22T15:06:48","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=60800"},"modified":"2025-10-22T11:14:32","modified_gmt":"2025-10-22T15:14:32","slug":"baked-color-waxman","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/baked-color-waxman\/","title":{"rendered":"All the Cookies of the Rainbow: Meet the Alum Behind \u2018Baked in Color\u2019"},"content":{"rendered":"\n

Launched by Julie Dugoff Waxman \u201991 nearly a decade ago, the treat brand has attracted celebrity fans and national press<\/p>\n\n\n\n

By Melissa Newcomb<\/strong><\/p>\n\n\n\n

\u201cThe whole idea,\u201d says Julie Dugoff Waxman \u201991, \u201cis to deliver happiness in a box.\u201d Waxman is the founder of Baked in Color<\/a>, a company that ships brightly hued cookies and other treats around the country.<\/p>\n\n\n\n

The baked goods come in a variety of customizable shades including rainbow; colors representing universities and sports teams; and traditional holiday hues, like red and green for Christmas or blue and white for Hanukkah.<\/p>\n\n\n\n

\u201cThe color is what sets us apart,\u201d says Waxman. \u201cThere are a lot of delicious cookies out there, but ours are delicious and<\/em> beautiful.\u201d<\/p>\n\n\n\n

\n
\"Rainbow<\/figure>\n\n\n\n
\"Hands<\/figure>\n
Rainbow cookies, “brookies,” and a brookie cake.<\/figcaption><\/figure>\n\n\n\n

It addition to selling via its website and the online food marketplace Goldbelly<\/a>, Waxman maintains a storefront in the NYC suburb of Larchmont\u2014offering products like cookies, cookie cakes, and brownie-cookie mash-ups known as \u201cbrookies.\u201d<\/p>\n\n\n\n

Since launching in 2016, Waxman has supplied treats for local pro sports teams like the Knicks and the Giants, and to corporate clients including Levi\u2019s, Goldman Sachs, Bloomingdale\u2019s, and Paramount. <\/p>\n\n\n\n

\n

The color is what sets us apart. There are a lot of delicious cookies out there, but ours are delicious and<\/em> beautiful.<\/p>\n<\/blockquote>\n\n\n\n

The cookies are even sold in some airports, such as Reagan and LaGuardia.<\/p>\n\n\n\n

Baked in Color has been covered in major media, including \u201cOprah,\u201d \u201cGood Morning America,\u201d the \u201cToday\u201d show, Delish<\/em>, Forbes<\/em>, and Business Insider<\/em>. <\/p>\n\n\n\n

In fall 2020, Us Weekly<\/em> put the brand on its weekly list of products \u201cHollywood is buzzing about,\u201d noting that it\u2019s a favorite of actor Drew Barrymore.<\/p>\n\n\n\n

\"Julie
Admiring her colorful creations.<\/figcaption><\/figure>
\n

\u201cTaste the rainbow!\u201d the magazine gushed. <\/p>\n\n\n\n

\u201cBarrymore loves noshing on these delicious and colorful chocolate chip cookies that are freshly baked to order.\u201d<\/p>\n\n\n\n

After majoring in consumer economics in Human Ecology, Waxman worked in corporate retail for two decades, including at Saks Fifth Avenue and Macy\u2019s, before she was inspired to switch careers.<\/p>\n\n\n\n

Walking with her young daughter one day, she encountered a rainbow bagel for the first time.<\/p>\n<\/div><\/div>\n\n\n\n

\u201cI thought it was so fun and exciting\u2014then it tasted terrible,\u201d Waxman recalls. \u201cImmediately, I got this idea: I have a great recipe for chocolate chip cookies.\u201d<\/p>\n\n\n\n

That recipe had been developed on the Hill, after Waxman and classmates in an entrepreneurship course tackled an assignment where teams created a concept and business plan, with the winner given $5,000 to launch it.<\/p>\n\n\n\n

Baked in Color has been covered in major media, including \u201cOprah,\u201d \u201cGood Morning America,\u201d the \u201cToday\u201d show, Delish<\/em>, Forbes<\/em>, and Business Insider<\/em>.<\/p><\/blockquote><\/figure>\n\n\n\n

Their business\u2014Quickie Cookie, which delivered warm treats and cold milk late into the night\u2014won the prize. (Its playful slogan: \u201cHave you had a Quickie lately?”)<\/p>\n\n\n\n

Waxman spent her senior year leading the start-up, before graduating and selling her interest in it to other students.<\/p>\n\n\n\n

Years later, with Quickie\u2019s recipe as a foundation, Waxman got some food coloring gel and began working to create vibrant cookies in her home kitchen.<\/p>\n\n\n\n

\n
\"Halloween-themed<\/figure>\n\n\n\n
\"Four<\/figure>\n
Offerings themed for Halloween, Christmas, and Hanukkah.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

To form the multicolored treats, Waxman and her staff make batches of dough in the various hues, stack them, and then compress and twist the result before cutting it into cookie- or brookie-sized portions and baking them.<\/p>\n\n\n\n

All the company\u2019s offerings are baked from fresh dough that\u2019s made three times a week, Waxman says, with production done in-house at the retail store.<\/p>\n\n\n\n

\u201cI call it our \u2018happiness headquarters,\u2019\u201d she says. \u201cIt\u2019s a very joyous business to run.\u201d<\/p>\n\n\n\n

Top: Waxman in her Larchmont, NY, retail store. (All photos provided.)<\/em><\/p>\n\n\n\n

Published October 22, 2025<\/p>\n\n\n\n

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