{"id":58737,"date":"2025-10-02T09:15:30","date_gmt":"2025-10-02T13:15:30","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=58737"},"modified":"2025-10-02T09:15:31","modified_gmt":"2025-10-02T13:15:31","slug":"jiwya-lahariya","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/jiwya-lahariya\/","title":{"rendered":"Alum\u2019s India-Based Clothing Brand Sells Eco-Friendly Apparel"},"content":{"rendered":"\n<p class=\"has-large-font-size\">Recently seen on the runway at London Fashion Week, Jiwya is a passion project for Human Ecology grad Aishwarya Lahariya, MS \u201919<\/p>\n\n\n\n<p>By <strong>Melissa Newcomb<\/strong><\/p>\n\n\n\n<p class=\"has-drop-cap\">In 2022, <a href=\"https:\/\/www.aishwaryalahariya.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aishwarya Lahariya, MS \u201919<\/a>, and her cofounder drove more than 11,000 miles across India over the course of six months, meeting with artisans in the hope of making their dream of a unique clothing brand a reality.<\/p>\n\n\n\n<p>The end of the trip was the start of <a href=\"https:\/\/www.jiwya.com\" target=\"_blank\" rel=\"noopener noreferrer\">Jiwya<\/a>\u2014a sustainable clothing business that showcases the craftsmanship of the artisans that Lahariya and her partner met during their travels.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"58891\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-819x1024.jpeg\" alt=\"A model stands in a doorway wearing a Jiwya dress that features a floral pattern at the top and a white, flowy skirt.\" class=\"wp-image-58891\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-819x1024.jpeg 819w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-240x300.jpeg 240w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-768x960.jpeg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-632x790.jpeg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-316x395.jpeg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-280x350.jpeg 280w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-140x175.jpeg 140w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-70x87.jpeg 70w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-400x500.jpeg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-200x250.jpeg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop-100x125.jpeg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Rajkumari-Gown-A_crop.jpeg 831w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1055\" height=\"1319\" data-id=\"58890\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop.jpeg\" alt=\"A male model for Jiwya wears a blue striped, collared shirt and a white jacket with matching stripes on the trim.\" class=\"wp-image-58890\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop.jpeg 1055w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop-240x300.jpeg 240w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop-819x1024.jpeg 819w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop-768x960.jpeg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop-632x790.jpeg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop-316x395.jpeg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop-280x350.jpeg 280w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop-140x175.jpeg 140w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop-70x87.jpeg 70w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop-400x500.jpeg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop-200x250.jpeg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Baadal-Casual-Jacket-02-A_crop-100x125.jpeg 100w\" sizes=\"auto, (max-width: 1055px) 100vw, 1055px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"960\" data-id=\"58889\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Nisha-Strapless-Gown-02-A_crop.jpeg\" alt=\"A model for Jiwya walks to the side wearing a black dress with flowers on it.\" class=\"wp-image-58889\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Nisha-Strapless-Gown-02-A_crop.jpeg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Nisha-Strapless-Gown-02-A_crop-240x300.jpeg 240w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Nisha-Strapless-Gown-02-A_crop-632x790.jpeg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Nisha-Strapless-Gown-02-A_crop-316x395.jpeg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Nisha-Strapless-Gown-02-A_crop-280x350.jpeg 280w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Nisha-Strapless-Gown-02-A_crop-140x175.jpeg 140w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Nisha-Strapless-Gown-02-A_crop-70x87.jpeg 70w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Nisha-Strapless-Gown-02-A_crop-400x500.jpeg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Nisha-Strapless-Gown-02-A_crop-200x250.jpeg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwya-Nisha-Strapless-Gown-02-A_crop-100x125.jpeg 100w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Pieces from Jiwya&#8217;s debut collection.<\/figcaption><\/figure>\n\n\n\n<p>\u201cWe created a fashion supply chain that is the cleanest possible\u2014from the first fiber used, to the last button attached, to the packaging,\u201d says Lahariya, a native of India who earned a bachelor\u2019s degree at that nation\u2019s Institute of Chemical Technology before studying fiber science in the College of Human Ecology.<\/p>\n\n\n\n<p>Jiwya boasts what Lahariya calls a \u201csoil to soil\u201d ecosystem: its high-end clothing is made from plants that, at the end of their useful life, can decompose to nourish the soil again.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We created a fashion supply chain that is the cleanest possible\u2014from the first fiber used, to the last button attached, to the packaging.<\/p>\n<\/blockquote>\n\n\n\n<p>(The name, as the brand\u2019s website explains, is pronounced \u201cg-v-yuh\u201d; it\u2019s derived from the Sanskrit word \u201cjeev,\u201d whose meanings include a living being or life force.)<\/p>\n\n\n\n<p>Lahariya and her cofounder both left jobs in textile science in the U.S. to move back to India and launch the business.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"1024\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-at-a-Cornell-Game-A-e1759342218367-884x1024.jpg\" alt=\"Aishwarya Lahariya wearing a Cornell shirt and hat at a football game with touchdown.\" class=\"wp-image-58803 size-full\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-at-a-Cornell-Game-A-e1759342218367-884x1024.jpg 884w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-at-a-Cornell-Game-A-e1759342218367-259x300.jpg 259w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-at-a-Cornell-Game-A-e1759342218367-768x890.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-at-a-Cornell-Game-A-e1759342218367-632x732.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-at-a-Cornell-Game-A-e1759342218367-316x366.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-at-a-Cornell-Game-A-e1759342218367-400x463.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-at-a-Cornell-Game-A-e1759342218367-200x232.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-at-a-Cornell-Game-A-e1759342218367-100x116.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-at-a-Cornell-Game-A-e1759342218367.jpg 1260w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><figcaption>With Touchdown during her student days.<\/figcaption><\/figure><div class=\"wp-block-media-text__content\">\n<p>She previously worked for a large mill and for a medical textile company.<\/p>\n\n\n\n<p>\u201cFashion is the second-largest global polluter,\u201d she observes.<\/p>\n\n\n\n<p>\u201cI\u2019m trying to dismantle an industry where this has been accepted as a norm, and show why this better option is needed.\u201d<\/p>\n\n\n\n<p>Each of Jiwya\u2019s pieces is handmade; the website offers details such as how many hours it took to create the item, and sustainability specs like how much water and electricity were saved in the process.<\/p>\n<\/div><\/div>\n\n\n\n<p>There\u2019s also a section describing what makes each item special; a tank top and shorts set, for example, was \u201cmade in hand-spun organic cotton while teaching specially abled adults the art of leaf printing.\u201d<\/p>\n\n\n\n<p>As Lahariya explains, the raw materials for Jiwya\u2019s creations are produced by more than 150 \u201cartisan clusters\u201d\u2014groups of people, usually in rural areas, who make goods together and rely on each other\u2019s skills.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote alignwide\" style=\"border-style:none;border-width:0px;border-radius:0px\"><blockquote><p>The raw materials for Jiwya\u2019s creations are produced by more than 150 \u201cartisan clusters\u201d\u2014groups of people, usually in rural areas, who make goods together and rely on each other\u2019s skills.<\/p><\/blockquote><\/figure>\n\n\n\n<p>\u201cNo artisan survives on their own,\u201d she says. \u201cA weaver who uses a hand loom needs somebody to make the loom and the yarn, and a dyer who can dye it.\u201d<\/p>\n\n\n\n<p>The result is colorful clothing made of natural fibers in intricate designs. Jiwya offers women\u2019s and men\u2019s pieces that include blouses, button-down shirts, dresses, skirts, shorts, and jumpsuits. Prices range from around $350\u2013$430 for a dress; shirts start around $150.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"58804\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-819x1024.jpg\" alt=\"Aishwarya Lahariya learning how to hand spin yarn from a large wooden and medal wheel.\" class=\"wp-image-58804\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-819x1024.jpg 819w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-240x300.jpg 240w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-768x960.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-1229x1536.jpg 1229w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-632x790.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-316x395.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-280x350.jpg 280w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-140x175.jpg 140w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-70x87.jpg 70w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-400x500.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-200x250.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A-100x125.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-Learning-handspinning-of-yarns-A.jpg 1260w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"58805\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-819x1024.jpg\" alt=\"Aishwarya Lahariya learning how to use a loom to weave pink yarn from an artisan.\" class=\"wp-image-58805\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-819x1024.jpg 819w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-240x300.jpg 240w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-768x960.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-1229x1536.jpg 1229w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-632x790.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-316x395.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-280x350.jpg 280w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-140x175.jpg 140w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-70x87.jpg 70w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-400x500.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-200x250.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A-100x125.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Aishwarya-Lahariya-learning-pit-loom-weaving-with-artisans-A.jpg 1260w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Lahariya learns how to hand-spin yarn and weave on a loom.<\/figcaption><\/figure>\n\n\n\n<p>Jiwya&#8217;s products, all designed by Lahariya, are available on its website as well as in some boutiques in India and in NYC, Paris, Berlin, and Dubai.<\/p>\n\n\n\n<p>The brand\u2014which also offers d\u00e9cor items, including wall art\u2014launched its second collection in September 2025 during London Fashion Week.<\/p>\n\n\n\n<p>\u201cMy way of designing is asking how I can elevate existing body types so everybody can feel beautiful,\u201d Lahariya notes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>My way of designing is asking how I can elevate existing body types so everybody can feel beautiful.<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cIt shouldn\u2019t be that somebody with a larger body should only wear loose clothing and somebody with a thinner body should only wear bodycon. It should be what allows you to celebrate your own body.\u201d<\/p>\n\n\n\n<p>The business also offers a program called Re:Jiwya, which allows buyers to return pieces for repair, have an item revamped at a reduced cost, or earn store credit by sending worn apparel back to be upcycled or composted.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-1024x576.jpg\" alt=\"Models walk down the runway during London Fashion Week wearing Jiwya's new collection, which includes a tan and black patterned dress.\" class=\"wp-image-58810\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-1024x576.jpg 1024w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-300x169.jpg 300w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-768x432.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-1536x864.jpg 1536w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-800x450.jpg 800w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-608x342.jpg 608w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-304x171.jpg 304w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-152x85.jpg 152w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-1184x666.jpg 1184w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-592x333.jpg 592w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-296x166.jpg 296w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-1264x711.jpg 1264w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-632x356.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-316x178.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-400x225.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-200x113.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A-100x56.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/10\/Jiwyas-Katidha-Collection-London-FW-SS26-2-A.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Jiwya models on the runway in London.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cJiwya is what happens when fashion meets hardcore textile science,\u201d writes <em>Man\u2019s World India<\/em>, a luxury fashion and lifestyle magazine. <\/p>\n\n\n\n<p>\u201cIt is the kind of brand that makes sustainability feel less like a marketing gimmick and more like a fundamental shift in how we think about clothing.\u201d<\/p>\n\n\n\n<p><em>Top: Lahariya wearing one of Jiwya&#8217;s designs. (All photos provided.) <\/em><\/p>\n\n\n\n<p class=\"has-small-font-size\">Published October 2, 2025<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Recently seen on the runway at London Fashion Week, Jiwya is a passion project for Human Ecology grad Aishwarya Lahariya, MS \u201919<\/p>\n","protected":false},"author":68,"featured_media":58806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"alumni_hub_syml_posts":[],"footnotes":""},"categories":[229],"tags":[],"cornell_year_post":[],"post_folder":[],"class_list":["post-58737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alum\u2019s India-Based Clothing Brand Sells Eco-Friendly Apparel - Cornellians | Cornell University<\/title>\n<meta name=\"description\" content=\"Recently seen on the runway at London Fashion Week, Jiwya is a passion project for Human Ecology grad Aishwarya Lahariya, MS \u201919\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alumni.cornell.edu\/cornellians\/jiwya-lahariya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alum\u2019s India-Based Clothing Brand Sells Eco-Friendly Apparel - 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