{"id":57805,"date":"2025-09-05T10:55:51","date_gmt":"2025-09-05T14:55:51","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=57805"},"modified":"2025-09-05T10:55:51","modified_gmt":"2025-09-05T14:55:51","slug":"neff-brelixi-cannabis","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/neff-brelixi-cannabis\/","title":{"rendered":"Alum Taps the Cannabis Market\u2014With a Health-Oriented Twist"},"content":{"rendered":"\n

Breanna Neff \u201916 launched Brelixi, whose drink mixes combine fast-acting THC or CBD with ingredients like fruit juices and electrolytes<\/p>\n\n\n\n

By Melissa Newcomb<\/strong><\/p>\n\n\n\n

When Breanna Neff \u201916 is on a road trip, she often likes to drop into local cannabis dispensaries to see what new or usual products they have on offer. Something she encountered in Colorado in the early 2000s inspired a fascination\u2014and later, her own business.<\/p>\n\n\n\n

Neff found a cannabis edible that takes effect much more quickly than usual; impressed, she began researching how it worked\u2014and thinking about how it could be combined with other ingredients to offer health benefits.<\/p>\n\n\n\n

In 2023, the former CALS food science major launched Brelixi<\/a>, which sells THC and CBD drink mixes that contain fast-acting cannabis to consumers aged 21 and older.<\/p>\n\n\n\n

\"Brelixi's
Brelixi’s flavored drink mixes.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

(Both substances are found in the Cannabis sativa<\/em>\u2014a.k.a. hemp\u2014plant. CBD lacks THC\u2019s psychoactive properties and doesn\u2019t cause a \u201chigh,\u201d but has become popular in recent years for a variety of medicinal and other uses, including reducing anxiety.)<\/p>\n\n\n\n

Brelixi\u2019s mixes use a technology known as nanoemulsification\u2014which, Neff says, allow the active ingredients to go directly into the bloodstream after consumption, instead of needing to be digested.<\/p>\n\n\n\n

As she explains, this enables the compounds to take effect in five to 15 minutes, while traditional edibles can take an hour or more. That delayed onset can make users think an edible didn\u2019t work\u2014and be unprepared when it kicks in later\u2014or ingest more because they don\u2019t feel it, only to end up taking too much.<\/p>\n\n\n\n

\u201cA lot of people have had negative experiences with edibles because of the lack of rapid onset time,\u201d says Neff.<\/p>\n\n\n\n

Brelixi\u2019s mixes use a technology that allows its active ingredients to go directly into the bloodstream after consumption, instead of needing to be digested.<\/p><\/blockquote><\/figure>\n\n\n\n

Plus, she observes, there was a dearth of healthy options on the market\u2014with products generally taking the form of candy or baked goods.<\/p>\n\n\n\n

Brelixi currently sells two flavored lemonade powders\u2014a CBD one with elderberry and hibiscus and a THC one with yuzu and turmeric\u2014plus unflavored versions of both.<\/p>\n\n\n\n

The business, Neff says, aims to appeal to a wide audience, including recreational THC users who want to avoid smoking or vaping; people looking for a healthier alternative to alcohol; and those who use CBD to manage anxiety or the symptoms of diseases like Crohn\u2019s, lupus, or MS.<\/p>\n\n\n\n

Neff\u2019s products also include electrolytes as well as other ingredients, found in wellness supplements, that are designed to reduce stress and increase focus\u2014with the goal of making consumers feel calm but not lethargic.\u00a0<\/p>\n\n\n\n

\"Breanna
At a trade show in NYC.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u201cBrelixi is fast-acting cannabis meets functional wellness,\u201d says Neff, who previously worked in product development and food safety at several companies. \u201cOur focus is on quality ingredients that also have a therapeutic benefit.\u201d<\/p>\n\n\n\n

(Neff has started a consulting firm, Brelixi Wellness Solutions<\/a>, to help other food, beverage, and supplements businesses develop their products\u2014both cannabis-related and otherwise\u2014which have ranged from children\u2019s probiotics to CBD-infused cat treats.)<\/p>\n\n\n\n

Brelixi\u2019s flavored mixes come in packets\u2014priced at $45 for a box of five\u2014similar to those of other powdered drinks, like instant iced tea; the website advertises them as \u201cyour new back-pocket buddy for instant chill, relaxation, and elevation.\u201d<\/p>\n\n\n\n

The unflavored ones\u2014sold in jars and ranging from $45 for the THC version to around $60 for the CBD\u2014can be dissolved into other beverages or incorporated into foods.<\/p>\n\n\n\n

\n

Brelixi is fast-acting cannabis meets functional wellness. Our focus is on quality ingredients that also have a therapeutic benefit.<\/p>\n<\/blockquote>\n\n\n\n

\u201cIt\u2019s very customizable,\u201d says Neff, whose website offers recipes for mocktails using her powders, like the THC Pineapple-tini and the CBD Blueberry Bliss Spritzer. \u201cSo it\u2019s great for beginners and people who want to play around with the product.\u201d<\/p>\n\n\n\n

Brelixi\u2014a portmanteau meaning \u201cBreanna\u2019s elixir\u201d\u2014has been featured in major media like Essence<\/em> magazine, which included Neff in a story<\/a> on cannabis businesses owned by Black women.<\/p>\n\n\n\n

Esquire <\/em>put the brand on a list<\/a> of the \u201cBest THC Drinks for a Happy Hour High,\u201d noting that \u201cthe yuzu-and-turmeric lemonade flavor tastes downright healthy.\u201d<\/p>\n\n\n\n

Says Neff: \u201cIt\u2019s rewarding to know the formulation I created in my head is now being positively felt in people\u2019s bodies.\u201d<\/p>\n\n\n\n

(Top: Illustration by Ashley Osburn \/ Cornell University; all photos provided.)<\/em><\/p>\n\n\n\n

Published September 5, 2025<\/p>\n\n\n\n

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