{"id":57157,"date":"2025-08-22T08:02:53","date_gmt":"2025-08-22T12:02:53","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=57157"},"modified":"2025-08-22T08:02:53","modified_gmt":"2025-08-22T12:02:53","slug":"cidiot-podcast-zucker","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/cidiot-podcast-zucker\/","title":{"rendered":"Podcast Embraces an Urban-Rural Archetype: The \u2018Cidiot\u2019"},"content":{"rendered":"\n

Hosted by Mat Zucker \u201992, the show chronicles the joys of country living\u2014and helps other city folk make the leap<\/p>\n\n\n\n

By Melissa Newcomb<\/strong><\/p>\n\n\n\n

As a portmanteau of \u201ccity\u201d and \u201cidiot,\u201d the term \u201ccidiot\u201d is an insult for clueless urbanites who visit\u2014or even move to\u2014small towns. \u201cBut I\u2019m trying to make it positive,\u201d says Mat Zucker \u201992, \u201cand help people acclimate and get involved in the community.\u201d<\/p>\n\n\n\n

The Arts & Sciences alum spent more than a quarter-century in NYC before relocating to the Hudson Valley, where he relishes living among apple orchards, farms, local restaurants, and small shops. <\/p>\n\n\n\n

Now, he hosts Cidiot<\/em><\/a>, a popular monthly podcast that shares the joys of country living, while providing encouragement and a roadmap for other urbanites to follow suit (or at least visit).<\/p>\n\n\n\n

\"Mat
Zucker’s dog, Nora, outside their first upstate home, in Red Hook.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Launched in 2018, Cidiot<\/em> is in its eighth season\u2014with more than 120 episodes featuring Upstate New Yorkers chatting about topics from wineries and restaurants to the arts, and covering cultural events like Rhinebeck\u2019s Sheep and Wool Festival.<\/p>\n\n\n\n

The podcast has won several awards and been featured in national and regional media, including the \u201cToday\u201d show, Country Living, <\/em>the Albany Times-Union, <\/em>and the Poughkeepsie Journal<\/em>.<\/p>\n\n\n\n

\u201cThe format of the show makes you feel like you\u2019re listening to close friends tell an anecdote,\u201d opines Hudson Valley Magazine<\/em>, \u201cwhich is refreshingly conversational.\u201d<\/p>\n\n\n\n

\n

The format of the show makes you feel like you\u2019re listening to close friends tell an anecdote.<\/p>\nHudson Valley Magazine<\/strong><\/em><\/cite><\/blockquote>\n\n\n\n

In 2022, Zucker even released the \u201cCidiot Anthem<\/a>,\u201d available on Apple Music and Spotify:<\/p>\n\n\n\n

\u201cDown in the valley, moved up from the city. \/ It\u2019s a new way of living, and I\u2019m trying to get used to it. \/ One part clueless, half an ounce of an idiot. \/ Ordered a Manhattan, and they called me a cidiot. \/ At first it hurt my feelings, but it\u2019s kind of got a ring to it.<\/em>\u201d<\/p>\n\n\n\n

A longtime Manhattanite, Zucker began spending weekends upstate after he and his husband, Brian Fuhr \u201993, bought a mid-19th-century cottage in Red Hook\u2014the Dutchess County village, not the hip Brooklyn neighborhood.<\/p>\n\n\n\n

\"Students
In 1992, Zucker was part of a team of Greek students and Hotelies who tried (but, sadly, failed) to break the Guinness World Record for largest lasagna …<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"Matt
… but he did get to meet the ultimate lasagna lover (and Monday hater): Garfield!<\/figcaption><\/figure>\n\n\n\n

They eventually found themselves drawn to the slower-paced lifestyle, and spent more and more time there before officially relocating\u2014and the former English major was inspired to document his urban-rural shift via the podcast.<\/p>\n\n\n\n

The couple has since moved to a different home in Hudson, and Zucker has chronicled rural adventures like gardening\u2014which, he laughingly admits, went terribly\u2014learning local holiday traditions, and creating a list of must-have items for country living.<\/p>\n\n\n\n

Zucker has chronicled adventures like gardening\u2014which, he laughingly admits, went terribly\u2014and learning local holiday traditions.<\/p><\/blockquote><\/figure>\n\n\n\n

(It includes a generator, broadband, an orange vest, tools, a variety of outdoor footwear, extra heaters, and a sense of humor.)<\/p>\n\n\n\n

But in addition to celebrating the advantages of rural life, Zucker acknowledges its challenges\u2014from making new friends to finding a restaurant that\u2019s open on a Monday. (But, he notes, at least you don\u2019t have to compete for a table at that trendy bistro.)<\/p>\n\n\n\n

\"Mat
With husband\u2014and fellow alum\u2014Brian (left) and their pup.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u201cI\u2019m still fascinated by the region; it\u2019s a great experience, and a different side of life,\u201d says Zucker, who maintains a day job as chief marketing officer of Prophet<\/a>, a global strategy and creative firm.<\/p>\n\n\n\n

\u201cI would encourage others to try it\u2014though maybe have a plan to get back if it doesn’t work.\u201d<\/p>\n\n\n\n

Top: A ‘cidiot’ and his dog, by the Hudson River. (All photos provided.) <\/em><\/p>\n\n\n\n

Published August 22, 2025<\/p>\n\n\n\n

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Hosted by Mat Zucker \u201992, the show chronicles the joys of country living\u2014and helps other city folk make the leap<\/p>\n","protected":false},"author":68,"featured_media":57160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"alumni_hub_syml_posts":[55514,55793,23266],"footnotes":""},"categories":[229],"tags":[],"cornell_year_post":[],"post_folder":[],"class_list":["post-57157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni"],"yoast_head":"\nPodcast Embraces an Urban-Rural Archetype: The \u2018Cidiot\u2019 - Cornellians | Cornell University<\/title>\n<meta name=\"description\" content=\"Hosted by Mat Zucker \u201992, the show chronicles the joys of country living\u2014and helps other city folk make the leap\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alumni.cornell.edu\/cornellians\/cidiot-podcast-zucker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Embraces an Urban-Rural Archetype: The \u2018Cidiot\u2019 - 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