{"id":5471,"date":"2022-02-03T09:20:54","date_gmt":"2022-02-03T14:20:54","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=5471"},"modified":"2022-06-10T14:08:02","modified_gmt":"2022-06-10T18:08:02","slug":"lox-hotelie","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/lox-hotelie\/","title":{"rendered":"Lox, Stock, and Barrel: Hotelie Runs Fourth-Generation Food Firm"},"content":{"rendered":"\n<p class=\"has-text-align-left has-large-font-size\">Adam Caslow \u201905 is co-CEO of a venerable Brooklyn-based fish seller<\/p>\n\n\n\n<p>By <strong>Joe Wilensky<\/strong><\/p>\n\n\n\n<p class=\"has-drop-cap\">Although Adam Caslow\u2019s family has owned and operated <a href=\"https:\/\/www.acmesmokedfish.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Acme Smoked Fish<\/a> for decades\u2014processing and selling lox, salmon, and other fish products to retailers and customers\u2014the 2005 Hotel alum had never pictured himself taking the reins.<\/p>\n\n\n\n<p>\u201cIt was kind of smelly, and Dad got up early and was home late,\u201d Caslow recalls of his earliest memories of the firm. \u201cIt was this New York-based, ethnic food business. It was a big part of our family, three generations, and it provided for us, and that\u2019s what I knew about it. But it didn\u2019t speak to me.\u201d<\/p>\n\n\n\n<p>Today, though, Caslow is a fourth-generation owner-operator and co-CEO of the company, which has grown dramatically in recent decades: it now sells about 20 million pounds of smoked fish annually to more than 2,000 retail outlets (including Costco, Whole Foods, Wegmans, Kroger, Albertsons, and Stop &amp; Shop) and directly to consumers; operates six facilities on three<strong> <\/strong>continents; and has 1,100 employees worldwide.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-1024x576.jpg\" alt=\"Acme employees Rogers Suarez, left, and Harry Kanhoye at work in the company's main processing facility\" class=\"wp-image-5468\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-1024x576.jpg 1024w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-300x169.jpg 300w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-768x432.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-1536x864.jpg 1536w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A.jpg 1600w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-800x450.jpg 800w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-608x342.jpg 608w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-304x171.jpg 304w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-152x85.jpg 152w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-1184x666.jpg 1184w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-592x333.jpg 592w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/SHOT_3_032-Copy-A-296x166.jpg 296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Acme employees in the company&#8217;s main processing facility. <em>(Photo provided)<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Acme was founded by Caslow\u2019s great-grandfather, who emigrated to the U.S. from Russia in 1906 and started buying fish from smokehouses throughout Brooklyn and Queens and selling it to \u201cappetizing\u201d stores from a horse-drawn wagon; he launched the company in Brooklyn\u2019s Greenpoint neighborhood in 1954 with his sons and son-in-law. <\/p>\n\n\n\n<p>By the 1990s, Caslow\u2019s father and uncle were running the business, primarily as a New York metro-area provider of smoked fish products to supermarkets, bagel stores, and appetizing shops. \u201cThey had one facility and a small fleet of trucks,\u201d Caslow says. \u201cWeek in, week out, it was kind of the same thing.\u201d<\/p>\n\n\n\n<h2 class=\"rkv-gutter-bottom-quarter wp-block-heading\"><strong>Exploring his options<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-1024x576.jpg\" alt=\"Adam Caslow pictured with his sister, Emily Caslow Gindi, father Robert Caslow, and mother Miriam Caslow on a visit to the Cornell campus\" class=\"wp-image-5466 size-full\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-1024x576.jpg 1024w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-300x169.jpg 300w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-768x432.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-1536x864.jpg 1536w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A.jpg 1600w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-800x450.jpg 800w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-608x342.jpg 608w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-304x171.jpg 304w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-152x85.jpg 152w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-1184x666.jpg 1184w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-592x333.jpg 592w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/IMG_1585-A-296x166.jpg 296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Caslow (second from left) with his parents and sister during a visit to campus his freshman year. <em>(Photo provided)<\/em>\n<\/figcaption><\/figure><div class=\"wp-block-media-text__content\">\n<p>As an undergrad on the Hill, Caslow sampled a variety of non-Hotel courses, from meteorology to woodworking. One summer, he interned at a law firm (long enough to learn the field wasn\u2019t for him); another, he was a concessions supervisor at Shea Stadium, home to his beloved New York Mets. While the family business beckoned\u2014a cousin had joined the company in the \u201990s\u2014he wanted to explore other avenues.<\/p>\n<\/div><\/div>\n\n\n\n<p>\u201cMy father had this expression: he graduated on Friday and went to work on Monday,\u201d says Caslow, who took a hotel bartending job in Aspen, Colorado, after earning his degree. \u201cThat wasn\u2019t going to be me.\u201d<\/p>\n\n\n\n<p>Meanwhile, Acme was growing. His cousin had increased the facility\u2019s throughput and efficiency, and the company took advantage of new vacuum-packing technologies that extended shelf life from around a week and a half to more than a month, which allowed it to expand distribution far beyond New York.<\/p>\n\n\n\n<p>In 2006, Caslow accepted his cousin\u2019s invitation to join Acme\u2014with the aim of putting their own stamp on the business and growing it in new directions. He facilitated the acquisition of a Florida smoked fish firm, an expansion that was fueled in part by increased demand. \u201cConsumers were changing their eating habits to find alternative and healthier proteins,\u201d says Caslow, who became the company\u2019s co-CEO in 2016, \u201cand salmon was an easy foray into seafood.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Consumers were changing their eating habits to find alternative and healthier proteins, and salmon was an easy foray into seafood.<\/p><\/blockquote>\n\n\n\n<p>Acme\u2019s wares now include many varieties of salmon and flavors of lox (such as those with \u201ceverything bagel\u201d seasoning) as well as whitefish salad, spiced herring, sable, and more. The company has added facilities in the U.S. as well as in Chile and Denmark, as it sources fish\u2014mostly salmon, both farmed and wild\u2014from the global supply chain. <\/p>\n\n\n\n<p>\u201cIt\u2019s not lost on me that our business is predicated on the consumption of a natural resource,\u201d observes Caslow, noting that Acme recently hired a sustainability officer. \u201cSome wild fisheries are threatened by climate change, and overfishing can be a threat to the communities indigenous to those areas.\u201d<\/p>\n\n\n\n<h2 class=\"rkv-gutter-bottom-quarter wp-block-heading\"><strong>A (Big Red) family firm<\/strong><\/h2>\n\n\n\n<p>Caslow\u2019s colleagues at Acme include two fellow Cornellians, both CALS food science alums: Gabriel Viteri \u201999, the company\u2019s chief operating officer, and Matt Ranieri \u201906, PhD \u201913, the technical services director and head of quality assurance. Acme has also partnered with Big Red faculty\u2014particularly <a href=\"https:\/\/cals.cornell.edu\/martin-wiedmann\" target=\"_blank\" rel=\"noopener noreferrer\">food science professor Martin Wiedmann<\/a>, PhD \u201997\u2014to understand the risks of pathogens in fish processing and to develop state-of-the-art safety practices.<\/p>\n\n\n\n<p>\u201cWe\u2019re now able to get the fish from raw material into finished product in under 48 hours,\u201d Caslow notes. \u201cAnd the decrease in that exposure time has allowed us to extend shelf life without additional preservatives.\u201d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-1024x576.jpg\" alt=\"Dan Pace of Zucker's bagels and Emily Caslow Gindi and Adam Caslow of Acme Smoked Fish during the 2018 attempt to set a world record for the largest bagel-and-lox sandwich ever made\" class=\"wp-image-5465\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-1024x576.jpg 1024w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-300x169.jpg 300w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-768x432.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-1536x864.jpg 1536w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A.jpg 1600w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-800x450.jpg 800w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-608x342.jpg 608w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-304x171.jpg 304w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-152x85.jpg 152w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-1184x666.jpg 1184w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-592x333.jpg 592w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MHT2345-A-296x166.jpg 296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Caslow (far right) during the 2018 attempt to make the world&#8217;s biggest bagel-and-lox sandwich; sadly, the creation missed the mark on the grounds that it didn\u2019t beat the record for largest standalone bagel. <em>(Photo provided)<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In 2018, Acme partnered with one of its customers, a bagel shop, to try to break the world record for the largest bagel-and-lox sandwich ever made. Timed to coincide with National Bagels and Lox Day (February 9), the massive creation\u2014assembled before a crowd at Acme\u2019s Greenpoint facility and weighing in at just over 213 pounds\u2014comprised some 40 pounds of cream cheese and 30 pounds of smoked salmon, plus ample amounts of tomato slices, red onion, and capers. <\/p>\n\n\n\n<p>While the giant sandwich failed to be certified by Guinness\u2014having been disqualified on a technicality\u2014Caslow has fond memories of the attempt. \u201cIt turned into a wonderful community celebration,\u201d he says. \u201cFood is meant to be shared with family and friends, and the best part of the event was cutting that giant sandwich into pieces for everyone.\u201d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Top image: Caslow fishing in Wyoming. (Photo provided)<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Published February 3, 2022<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Adam Caslow \u201905 is co-CEO of a venerable Brooklyn-based fish seller<\/p>\n","protected":false},"author":67,"featured_media":5467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"alumni_hub_syml_posts":[],"footnotes":""},"categories":[229],"tags":[],"cornell_year_post":[],"post_folder":[],"class_list":["post-5471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lox, Stock, and Barrel: Hotelie Runs Fourth-Generation Food Firm - Cornellians | Cornell University<\/title>\n<meta name=\"description\" content=\"Adam Caslow \u201905 is a fourth-generation owner-operator and co-CEO of Brooklyn-based Acme Smoked Fish, which sells about 20 million pounds of smoked fish to more than 2,000 retail outlets and operates six facilities on three\u00a0continents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alumni.cornell.edu\/cornellians\/lox-hotelie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lox, Stock, and Barrel: Hotelie Runs Fourth-Generation Food Firm - Cornellians | Cornell University\" \/>\n<meta property=\"og:description\" content=\"Adam Caslow \u201905 is a fourth-generation owner-operator and co-CEO of Brooklyn-based Acme Smoked Fish, which sells about 20 million pounds of smoked fish to more than 2,000 retail outlets and operates six facilities on three\u00a0continents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alumni.cornell.edu\/cornellians\/lox-hotelie\/\" \/>\n<meta property=\"og:site_name\" content=\"Cornellians | Cornell University\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Cornellians\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-03T14:20:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-10T18:08:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/02\/MicrosoftTeams-image-7-A.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Wilensky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WeCornellians\" \/>\n<meta name=\"twitter:site\" content=\"@WeCornellians\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Wilensky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alumni.cornell.edu\\\/cornellians\\\/lox-hotelie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alumni.cornell.edu\\\/cornellians\\\/lox-hotelie\\\/\"},\"author\":{\"name\":\"Joe Wilensky\",\"@id\":\"https:\\\/\\\/alumni.cornell.edu\\\/cornellians\\\/#\\\/schema\\\/person\\\/eb12371d369d4c9b51867971301228e2\"},\"headline\":\"Lox, Stock, and Barrel: Hotelie Runs Fourth-Generation Food Firm\",\"datePublished\":\"2022-02-03T14:20:54+00:00\",\"dateModified\":\"2022-06-10T18:08:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alumni.cornell.edu\\\/cornellians\\\/lox-hotelie\\\/\"},\"wordCount\":954,\"commentCount\":14,\"image\":{\"@id\":\"https:\\\/\\\/alumni.cornell.edu\\\/cornellians\\\/lox-hotelie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alumni.cornell.edu\\\/cornellians\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/MicrosoftTeams-image-7-A.jpg\",\"articleSection\":[\"Alumni\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/alumni.cornell.edu\\\/cornellians\\\/lox-hotelie\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alumni.cornell.edu\\\/cornellians\\\/lox-hotelie\\\/\",\"url\":\"https:\\\/\\\/alumni.cornell.edu\\\/cornellians\\\/lox-hotelie\\\/\",\"name\":\"Lox, Stock, and Barrel: Hotelie Runs Fourth-Generation Food Firm - 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