{"id":54628,"date":"2025-07-08T10:09:18","date_gmt":"2025-07-08T14:09:18","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=54628"},"modified":"2026-01-12T15:21:29","modified_gmt":"2026-01-12T20:21:29","slug":"elbaum-cowparade","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/elbaum-cowparade\/","title":{"rendered":"Udderly Delightful: Meet the Alum Behind \u2018CowParade\u2019"},"content":{"rendered":"\n

Jerry Elbaum \u201961, JD \u201964, founded the organization that mounts bovine-themed public art shows in cities around the globe<\/p>\n\n\n\n

\u201cBear Hugs\u201d celebrates heartwarming stories of Cornellians on the Hill and around the world. Have an idea? Email us at cornellians@cornell.edu<\/a>!<\/em>
<\/p>\n\n\n\n

By Beth Saulnier<\/strong><\/p>\n\n\n\n

The cows started parading back in the summer of 1999\u2014and for more than a quarter century, they\u2019ve pretty much never stopped. That year saw the debut of an outdoor exhibit in Chicago in which some 300 life-sized fiberglass bovines were transformed into works of art. <\/p>\n\n\n\n

It was a sensation, spurring tourism and raising money for charity.<\/p>\n\n\n\n

\n

Since then, CowParade<\/a>\u2014the organization founded by Jerry Elbaum \u201961, JD \u201964\u2014has spearheaded more than 100 such events around the globe.<\/p>\n\n\n\n

There have been exhibits on five continents\u2014generating, Elbaum says, nearly $40 million for charitable causes, many of them children\u2019s hospitals.<\/p>\n\n\n\n

\u201cIt\u2019s a happy event,\u201d says Elbaum, who\u2019s married to a fellow alum, Judith Brody Elbaum \u201962. <\/p>\n\n\n\n

\u201cIt brings smiles to people\u2019s faces. And some of the art is just fantastic. It\u2019s so creative.\u201d<\/p>\n<\/div>

\"Jerry
Elbaum with wife Judy, a fellow Cornellian.<\/figcaption><\/figure><\/div>\n\n\n\n

There have been cows dressed like Harry Potter on a broomstick (in London); like Superman (in West Hartford, CT, where Elbaum lives); and as a scuba diver (in Denver, and punnily named Jacques Moosteau<\/em>).<\/p>\n\n\n\n

A cow in Harrisburg, PA, sat upright on a park bench, wearing a business suit and reading the newspaper. In Chicago, a bright green bovine with two heads evoked Doublemint gum.<\/p>\n\n\n\n

\n

It\u2019s a happy event. It brings smiles to people\u2019s faces.<\/p>\n<\/blockquote>\n\n\n\n

And in Costa Rica\u2014where ziplining is a popular tourist activity\u2014a cow was suspended high above the ground, clad in a helmet and safety vest.<\/p>\n\n\n\n

\u201cThe cow is common to virtually every culture in the world,\u201d Elbaum observes, in answer to the oft-asked question of why the animal makes such an apt canvas. \u201cIt does good things for us. It\u2019s friendly, it\u2019s quirky\u2014and artists love it.\u201d<\/p>\n\n\n\n

\"A
A herd of bovine art in La Jolla, CA.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

For Elbaum, it all started in Zurich, Switzerland. An attorney, he went on a business trip there in fall 1998, when the city happened to be hosting an outdoor exhibit of artistically painted cows as a way to draw visitors downtown.<\/p>\n\n\n\n

It struck Elbaum\u2019s fancy. And when he learned that a Chicago businessman was equally enamored of it and wanted to bring it to his home city\u2014but didn\u2019t relish organizing it\u2014the former Arts & Sciences history major found his calling.<\/p>\n\n\n\n

\n

The cow is common to virtually every culture in the world.<\/p>\n<\/blockquote>\n\n\n\n

While the original Windy City show was a massive hit, the project really got moo<\/em>-ving in 2000, when an NYC version featured nearly 500 cows spread across all five boroughs.<\/p>\n\n\n\n

\u201cIt was such an extravaganza, and it required so much of my time that I had to leave the practice of law,\u201d recalls Elbaum\u2014who, at 85, has since passed much of CowParade\u2019s day-to-day operations to his son-in-law. \u201cIt became a full-time commitment.\u201d<\/p>\n\n\n\n

Cows on Parade In …<\/h2>\n\n\n\n
<\/div>
<\/div><\/div>
\n
\"A
London,<\/figcaption><\/figure>\n\n\n\n
\"A
Stockholm,<\/figcaption><\/figure>\n\n\n\n
\"A
West Hartford, CT,<\/figcaption><\/figure>\n\n\n\n
\"A
Prague,<\/figcaption><\/figure>\n\n\n\n
\"A
Denver,<\/figcaption><\/figure>\n\n\n\n
\"A
Chicago,<\/figcaption><\/figure>\n\n\n\n
\"A
San Jos\u00e9, Costa Rica,<\/figcaption><\/figure>\n\n\n\n
\"A
Harrisburg, PA,<\/figcaption><\/figure>\n\n\n\n
\"A
and Rio de Janeiro.<\/figcaption><\/figure>\n<\/div>
<\/div><\/section>\n\n\n\n

In the intervening decades, CowParade has held shows all over the world\u2014collaborating with local partners and sponsors in countries from China to Mexico.<\/p>\n\n\n\n

(And there have been numerous copycat exhibits over the years, featuring a host of creatures: elephants, bears, dolphins, lions, dragons, and more.)<\/p>\n\n\n\n

\"Mayor
Elbaum (far right) at a 2000 press conference led by NYC’s then-mayor, Rudy Giuliani.<\/figcaption><\/figure>\n\n\n\n

CowParade raises money for charity in a variety of ways, including auctioning off the sculptures\u2014which have gone for as much as $150,000\u2014and selling collectible figurines of some of the designs.<\/p>\n\n\n\n

The show even came back to the Big Apple in 2021, when its 78 sculptures benefitted the meal charity God\u2019s Love We Deliver.<\/p>\n\n\n\n

As a New York Times<\/em> headline then observed, wryly noting the fate that had befallen some of the artwork two decades earlier: \u201cCow Parade Returns to NYC, but Please Don\u2019t Steal Them This Time.\u201d<\/p>\n\n\n\n

\"Four
Dorothy and friends in\u2014aptly enough\u2014Kansas City, which also hosted an Udderly Witched Cow<\/em> sculpture.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

To participate in a CowParade show, each artist must submit a proposal detailing their design. The winners receive\u2014among other benefits\u2014an honorarium and a flurry of media attention for their work.<\/p>\n\n\n\n

And many artists are eager to be chosen: for an event in Old Sturbridge Village, MA, in summer 2025, nearly 300 hopefuls from throughout New England applied for 28 spots.<\/p>\n\n\n\n

CowParade has held shows all over the world\u2014collaborating with local partners and sponsors in countries from China to Mexico.<\/p><\/blockquote><\/figure>\n\n\n\n

The project\u2019s \u201cblank\u201d bovines are made of white fiberglass by a company in California. <\/p>\n\n\n\n

(Why do they have horns, if they’re female? As Elbaum points out, many breeds have them, but they’re generally removed in calfhood; CowParade depicts the animals in their natural state, and the horns offer another artistic element.)<\/p>\n\n\n\n

The blank cows come in two poses\u2014head up or down\u2014although some artists opt to alter their structure, as in the sculpture titled 1959<\/em> Cowdillac<\/em>, whose tail end was transformed into classic car fins.<\/p>\n\n\n\n

\"An
A charity auction in Austin, TX.<\/figcaption><\/figure>\n\n\n\n

As Elbaum explains: while there was originally a third basic form\u2014in which the animal was lying down\u2014it was eventually phased out, for practical reasons.<\/p>\n\n\n\n

\u201cWe found that the reclining cows would get badly damaged,\u201d he says, \u201cbecause kids would crawl all over them.\u201d<\/p>\n\n\n\n

Top:<\/em> 1959 Cowdillac in West Hartford, CT. (All images provided)<\/em><\/p>\n\n\n\n

Published July 8, 2025<\/p>\n\n\n\n

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Jerry Elbaum \u201961, JD \u201964, founded the organization that mounts bovine-themed public art shows in cities around the globe<\/p>\n","protected":false},"author":68,"featured_media":54624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"alumni_hub_syml_posts":[41138,36264,44954],"footnotes":""},"categories":[652],"tags":[],"cornell_year_post":[],"post_folder":[],"class_list":["post-54628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bear-hugs"],"yoast_head":"\nUdderly Delightful: Meet the Alum Behind \u2018CowParade\u2019 - Cornellians | Cornell University<\/title>\n<meta name=\"description\" content=\"Jerry Elbaum \u201961, JD \u201964, founded the organization that mounts bovine-themed public art shows in cities around the globe\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alumni.cornell.edu\/cornellians\/elbaum-cowparade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Udderly Delightful: Meet the Alum Behind \u2018CowParade\u2019 - 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