{"id":50777,"date":"2025-04-23T15:07:31","date_gmt":"2025-04-23T19:07:31","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=50777"},"modified":"2025-04-23T15:07:32","modified_gmt":"2025-04-23T19:07:32","slug":"craig-pro-volleyball","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/craig-pro-volleyball\/","title":{"rendered":"Alum Scores as Team Owner in First Women\u2019s Pro Volleyball League"},"content":{"rendered":"\n

Entrepreneur Colleen Durham Craig \u201992, who competed in two sports for the Big Red, heads Georgia\u2019s Atlanta Vibe<\/p>\n\n\n\n

By Melissa Newcomb<\/strong><\/p>\n\n\n\n

Volleyball is one of the most popular sports for female athletes\u2014but for decades, it had no professional women\u2019s league in the U.S. So when former Big Red player Colleen Durham Craig \u201992 learned in the early 2020s that one was in the planning stages, she jumped at the opportunity to help lead it.<\/p>\n\n\n\n

Now, Craig is the owner of Georgia\u2019s Atlanta Vibe<\/a>, part of the eight-team Pro Volleyball Federation (PVF) that launched in January 2024.<\/p>\n\n\n\n

\"A
Cornell Athletics<\/figcaption>
Craig (second row, third from left) wears #14 on the 1989 Big Red volleyball team.<\/figcaption><\/figure>\n\n\n\n

\u201cIt\u2019s an authentic sport; the athletes play because they love it,\u201d Craig says of volleyball, which has grown to involve nearly half a million girls at the high school level annually. \u201cThey love the team spirit and the fun of going out there to bang a ball.\u201d<\/p>\n\n\n\n

As of late April 2025, the Vibe\u2014whose head coach is an Olympic bronze medalist\u2014was ranked second in the league, with a 17-8 record.<\/p>\n\n\n\n

\n

It\u2019s an authentic sport; the athletes play because they love it. They love the team spirit and the fun of going out there to bang a ball.<\/p>\n<\/blockquote>\n\n\n\n

Its competition: the Columbus (Ohio) Fury, Grand Rapids (Michigan) Rise, Indianapolis (Indiana) Ignite, Omaha (Nebraska) Supernovas, Orlando (Florida) Valkyries, Las Vegas (Nevada) Thrill, and San Diego (California) Mojo.<\/p>\n\n\n\n

As Atlanta<\/em> magazine observed of the third home match of the team\u2019s sophomore season, when it beat the Las Vegas Thrill: \u201cIt really is a vibe. \u2026 The team took to the court surrounded by fans and a remarkable hype machine that was hard to resist.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Colleen
Craig’s Big Red volunteer work includes serving on the Athletics Alumni Advisory Committee.<\/figcaption><\/figure>
\n

An agricultural economics major in CALS, Craig pledged Pi Beta Phi sorority and was a walk-on dual sport athlete (in volleyball and track and field)\u2014a rare feat at the Division I level.<\/p>\n\n\n\n

\u201cAll the clich\u00e9s about what you learn from sports are accurate,\u201d says Craig, who recalls studying on bus rides to competitions. <\/p>\n\n\n\n

\u201cYou learn how to multitask and to manage what\u2019s important to you in a way that still lets you be a top performer.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n<\/div><\/div>\n\n\n\n

After graduation, Craig earned an MBA from Harvard\u2014she distinctly recalls missing part of Slope Day to take the GMAT\u2014and went on to work in finance, including starting her own hedge fund. <\/p>\n\n\n\n

She\u2019s also a longtime entrepreneur, launching such ventures as Rally Volleyball<\/a>, which runs beach and indoor tournaments, camps, trainings, and other events.<\/p>\n\n\n\n

Since the PVF debuted, opportunities for women players have only expanded, with a second league launched and a third in the works. <\/p>\n\n\n\n

\"The
The Vibe plays the San Diego Mojo.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

And on top of the PVF\u2019s matches being streamed on YouTube<\/a>, dozens are being broadcast nationally<\/a> on CBS, Fox Sports, and other networks during the 2025 season.<\/p>\n\n\n\n

\u201cI always found it fascinating that volleyball was as large as it is, but didn\u2019t have a pro element\u2014there was a gap at the top of the pyramid,\u201d Craig observes.<\/p>\n\n\n\n

\u201cYou give volleyball your life; you practice every day, you play in college\u2014then you graduate, and that\u2019s just it? I wanted to use my background to do what I could to change that.\u201d<\/p>\n\n\n\n

Top: Craig and her players celebrate a win. (All photos provided, unless otherwise indicated.)<\/em><\/p>\n\n\n\n

Published April 23, 2025<\/p>\n\n\n\n

\n\n\n\n

.<\/p>\n","protected":false},"excerpt":{"rendered":"

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