{"id":50526,"date":"2025-04-18T15:13:43","date_gmt":"2025-04-18T19:13:43","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=50526"},"modified":"2025-07-17T10:02:16","modified_gmt":"2025-07-17T14:02:16","slug":"call-robot-farming","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/call-robot-farming\/","title":{"rendered":"\u2018R2-D2, Pick Me a Berry\u2019: Alum\u2019s Firm Grows Fruit with Robots"},"content":{"rendered":"\n<p class=\"has-large-font-size\">CALS grad Casey Call \u201912 co-founded Zordi, which is using AI and other tech to make greenhouse farming more efficient<\/p>\n\n\n\n<p>By <strong>Melissa Newcomb<\/strong><\/p>\n\n\n\n<p class=\"has-drop-cap\">Inside the six large greenhouses where Casey Call \u201912 grows strawberries, there\u2019s plenty of work to be done. Luckily, he has a dedicated staff that\u2019s not only skilled in cultivating the delicate fruits, but works around the clock\u2014and what they lack in personality, they make up for in efficiency.<\/p>\n\n\n\n<p>Call is the co-founder and head grower for <a href=\"https:\/\/www.zordi.com\" target=\"_blank\" rel=\"noopener noreferrer\">Zordi<\/a>, a Boston-based firm that\u2019s pioneering technology to automate greenhouse farming.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>\u201cAutomation is already infiltrating agriculture very deeply, because there are a lot of repetitive tasks that nobody wants to do; trust me, I\u2019ve been doing them,\u201d says Call, whose family includes many farmers (and numerous Cornellians). \u201cAnd those are the things we can use robots for.\u201d<\/p>\n\n\n\n<p>At Zordi\u2019s test farm, located in southern New Jersey, robots drive down rows of plants, carefully inspecting each one\u2014sparing growers the tedium of picking through the fruit to check its progress.<\/p>\n\n\n\n<p>Using an AI learning model, the robot checks for deviations from a standard, healthy plant. <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-819x1024.jpg\" alt=\"Casey Casey smiles wearing a white Zordi collared shirt.\" class=\"wp-image-50534 size-full\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-819x1024.jpg 819w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-240x300.jpg 240w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-768x961.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-1228x1536.jpg 1228w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-632x790.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-316x395.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-280x350.jpg 280w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-140x175.jpg 140w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-70x87.jpg 70w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-400x500.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-200x250.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A-100x125.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/founder2-A.jpg 1259w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure><\/div>\n\n\n\n<p>If it finds any, it takes photos and alerts staff to a potential issue, such as disease or poor growth quality.<\/p>\n\n\n\n<p>\u201cIt doesn\u2019t replace human intervention,\u201d says Call, whose company has also tested its system for use in growing cherry tomatoes. \u201cBut it gives a huge boost in workflow.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">It doesn\u2019t replace human intervention, but it gives a huge boost in workflow.<\/p>\n<\/blockquote>\n\n\n\n<p>Call\u2019s experience in agriculture stretches back to childhood. <\/p>\n\n\n\n<p>His father (Peter Call \u201979) and two uncles (Nathan Call \u201976 and Philip Call \u201981) operate a third-generation family farm in Western New York, growing potatoes, peas, beans, corn, and more.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Video: Zordi&#039;s Harvesting Robot 2022\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4BVDDh0y4f8?feature=oembed&#038;controls=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After graduating from CALS, he headed to California to work for one of the nation\u2019s leading carrot producers. <\/p>\n\n\n\n<p>As the youngest employee by two decades, he says, he was tapped to head up technological initiatives like using drones in farming operations.<\/p>\n\n\n\n<p>He went on to work for a farm management software firm before becoming the head grower at an indoor vertical farm in San Francisco that specializes in leafy greens.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-1024x576.jpg\" alt=\"Casey Call in his graduation gap and gown with his mother.\" class=\"wp-image-50537\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-1024x576.jpg 1024w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-300x169.jpg 300w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-768x432.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-1536x864.jpg 1536w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-800x450.jpg 800w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-608x342.jpg 608w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-304x171.jpg 304w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-152x85.jpg 152w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-1184x666.jpg 1184w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-592x333.jpg 592w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-296x166.jpg 296w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-1264x711.jpg 1264w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-632x356.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-316x178.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-400x225.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-200x113.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A-100x56.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/IMG_4657-A.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">With mom Nellie Gardner Call &#8217;82 at Commencement.<\/figcaption><\/figure>\n\n\n\n<p>\u201cThere\u2019s a massive hole in the industry: farmers who want technology but don\u2019t know what to ask for, and engineers who could provide that technology but don\u2019t know what questions need to be answered,\u201d says Call, who sits on the advisory council for <a href=\"https:\/\/cals.cornell.edu\/cornell-agritech\" target=\"_blank\" rel=\"noopener noreferrer\">Cornell AgriTech<\/a>, the University\u2019s ag research campus in Geneva, NY. \u201cI have made a career out of bridging that gap.\u201d<\/p>\n\n\n\n<p>In Zordi\u2019s greenhouses, robots don\u2019t just inspect the strawberries. They also harvest them\u2014moving down the rows, carefully cutting the stems, and placing each ripe fruit directly into its packaging.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-819x1024.jpg\" alt=\"founder inspect a strawberry plant in the greenhouse.\" class=\"wp-image-50535 size-full\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-819x1024.jpg 819w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-240x300.jpg 240w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-768x960.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-1229x1536.jpg 1229w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-632x790.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-316x395.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-280x350.jpg 280w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-140x175.jpg 140w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-70x87.jpg 70w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-400x500.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-200x250.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A-100x125.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2025\/04\/Gilwoo-and-Casey-A.jpg 1260w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption>Call and his co-founder inspect the strawberries.<\/figcaption><\/figure><div class=\"wp-block-media-text__content\">\n<p>As Call explains, the company has found that robots handle the strawberries more delicately than human hands can, reducing losses during the harvest.<\/p>\n\n\n\n<p>Zordi\u2019s berries are currently sold in grocery stores in NYC, New Jersey, and Massachusetts\u2014including in H Mart and Wegmans\u2014and have landed on menus at such fine dining establishments as Eleven Madison Park.<\/p>\n\n\n\n<p>In addition to selling its own produce, Zordi is working with other farmers testing the technology\u2014with the aim of having it adopted by growers worldwide.<\/p>\n<\/div><\/div>\n\n\n\n<p>Says Call: \u201cThere is immense gratification that comes from knowing I\u2019m feeding people.\u201d<\/p>\n\n\n\n<p><em>Top: A robot harvests ripe strawberries. <\/em>(<em>All photos provided.<\/em>)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Published April 18, 2025<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n","protected":false},"excerpt":{"rendered":"<p>CALS grad Casey Call \u201912 co-founded Zordi, which is using AI and other tech to make greenhouse farming more efficient<\/p>\n","protected":false},"author":68,"featured_media":50539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"alumni_hub_syml_posts":[39667,36264,21596],"footnotes":""},"categories":[229],"tags":[],"cornell_year_post":[],"post_folder":[],"class_list":["post-50526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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