{"id":49955,"date":"2025-04-03T19:38:04","date_gmt":"2025-04-03T23:38:04","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=49955"},"modified":"2025-04-03T19:38:45","modified_gmt":"2025-04-03T23:38:45","slug":"hernan-mexico","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/hernan-mexico\/","title":{"rendered":"Hecho en M\u00e9xico: Alum Brings Authentic Flavors to Home Kitchens"},"content":{"rendered":"\n

Isela Hern\u00e1ndez \u201995 founded HERN\u00c1N, which sells cookware, tableware, and specialty foods from her family\u2019s ancestral land<\/p>\n\n\n\n

By Melissa Newcomb<\/strong><\/p>\n\n\n\n

ILR alum Isela Hern\u00e1ndez \u201995 grew up in the border town of Del Rio, TX, frequently visiting family in Ciudad Acu\u00f1a, Mexico, just six miles south. As an adult living in NYC, she was struck by how popular Mexican food was in the city\u2014but also by how little it resembled the nation\u2019s actual cuisine.<\/p>\n\n\n\n

\u201cAfter a visit home, I became reinspired by my cultural roots,\u201d Hern\u00e1ndez recalls. \u201cIt made me think, \u2018If someone wanted to make Mexican food in an authentic manner, how would they do it?\u2019\u201d<\/p>\n\n\n\n

\"Isela
Sourcing cocoa beans.<\/figcaption><\/figure>\n\n\n\n

Hern\u00e1ndez had grown up with staples like a cast-iron comal<\/em> for making tortillas and a molinillo<\/em> used to froth hot chocolate\u2014but she knew that the further one lived from the Southwest, the harder it was to acquire authentic Mexican products and cookware.<\/p>\n\n\n\n

Tapping her experience in sourcing products for a large NYC department store, in 2007 she launched HERN\u00c1N<\/a>, a purveyor of premium Mexican culinary items, from specialty foods to kitchenware.<\/p>\n\n\n\n

All its products\u2014sold online, in gourmet stores, and in some restaurants and caf\u00e9s\u2014are sourced from Mexico. <\/p>\n\n\n\n

\"Isela
Inspecting mole ingredients at a market.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Hern\u00e1ndez makes frequent trips around the country to source goods from artisans and partner with food producers to create proprietary recipes for specialty items sold under the HERN\u00c1N label. <\/p>\n\n\n\n

Many of her suppliers are expanding beyond their local community for the first time.<\/p>\n\n\n\n

Says Hern\u00e1ndez: \u201cMy mission has always been to do both: promote my Mexican culture and culinary traditions, and open up market space for producers who don\u2019t normally have access to customers outside their country or even their town.\u201d<\/p>\n\n\n\n

Hern\u00e1ndez makes frequent trips around Mexico to partner with artisans and food producers.<\/p><\/blockquote><\/figure>\n\n\n\n

HERN\u00c1N, which is based in Hern\u00e1ndez\u2019s Texas hometown, started with kitchenware, including cookware, prep tools, and clay serving pieces.<\/p>\n\n\n\n

Its traditional molinillos<\/em>, which comprise loose rings stacked around a handle, are hand-carved from a single piece of wood that\u2019s burned to create different hues. <\/p>\n\n\n\n

Its molcajetes<\/em>\u2014mortar-and-pestle sets for making guacamole, salsas, and other dishes\u2014are also hand-carved, from volcanic stone.<\/p>\n\n\n\n

\"Hernan's
An exprimidor<\/em> (lime squeezer).<\/figcaption><\/figure>
\n

HERN\u00c1N has since expanded to include foods like hot chocolate and different types of mole, the intensely flavored sauce made with chiles, spices, nuts, and other ingredients.<\/p>\n\n\n\n

Its hot chocolate\u2014a combination of cacao beans, cinnamon, and sugar that comes in solid form and is whisked with milk\u2014is sourced from a family that has been making the rich drink for three generations.<\/p>\n\n\n\n

In 2012, it won the \u201coutstanding hot beverage\u201d award from the Specialty Food Association. <\/p>\n<\/div><\/div>\n\n\n\n

HERN\u00c1N\u2019s mole poblano was named best in its category two years later.<\/p>\n\n\n\n

Hern\u00e1ndez and her company have been featured in such major media as Food & Wine<\/em>, Martha Stewart Living<\/em>, Food Network, and Telemundo, as well as in an episode<\/a> of AT&T\u2019s entrepreneurship web series \u201cEscape the Cube.\u201d<\/p>\n\n\n\n

In the New York Times<\/em>, Hern\u00e1ndez was among the recipients of \u201clove letters to small business,\u201d a story that ran in the opinion section in 2021. <\/p>\n\n\n

\n
\"Hot
One of the company’s top sellers: hot chocolate shaped like skulls.<\/figcaption><\/figure>\n<\/div>\n\n\n

Hers, penned by a fan in San Antonio, was dedicated to \u201cthe entrepreneur who educated my mind and tastebuds.\u201d<\/p>\n\n\n\n

\u201cHer moles have become my condiment of choice,\u201d the grateful author observed. \u201cI put them on everything now instead of ketchup.\u201d<\/p>\n\n\n\n

(All photos provided<\/em>.)<\/em><\/p>\n\n\n\n

Published April 3, 2025<\/p>\n\n\n\n

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Isela Hern\u00e1ndez \u201995 founded HERN\u00c1N, which sells cookware, tableware, and specialty foods from her family\u2019s ancestral land<\/p>\n","protected":false},"author":68,"featured_media":49964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"alumni_hub_syml_posts":[41363,21885,40400],"footnotes":""},"categories":[229],"tags":[],"cornell_year_post":[],"post_folder":[],"class_list":["post-49955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni"],"yoast_head":"\nHecho en M\u00e9xico: Alum Brings Authentic Flavors to Home Kitchens - Cornellians | Cornell University<\/title>\n<meta name=\"description\" content=\"Isela Hern\u00e1ndez \u201995 founded HERN\u00c1N, which sells cookware, tableware, and specialty foods from her family\u2019s ancestral land\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alumni.cornell.edu\/cornellians\/hernan-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hecho en M\u00e9xico: Alum Brings Authentic Flavors to Home Kitchens - 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