{"id":46192,"date":"2025-01-16T10:38:46","date_gmt":"2025-01-16T15:38:46","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=46192"},"modified":"2025-01-16T10:59:55","modified_gmt":"2025-01-16T15:59:55","slug":"bishop-wool","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/bishop-wool\/","title":{"rendered":"Is This Alum\u2019s Clothing Firm Thriving? Ewe Betcha!"},"content":{"rendered":"\n

Mac Bishop \u201911 is founder and CEO of Wool & Prince, which makes apparel\u2014from dress shirts to underwear\u2014out of fine merino wool<\/p>\n\n\n\n

By Beth Saulnier<\/strong><\/p>\n\n\n\n

The high-end men\u2019s clothing firm founded by Mac Bishop \u201911 has garnered headlines in media like CNN, the Huffington Post<\/em>, Fast Company<\/em>, and … Sheep Industry News<\/em>?<\/p>\n\n\n\n

The CALS alum was featured in the ovine-centric periodical for founding Wool & Prince<\/a>, an Oregon-based online retailer that makes men\u2019s apparel\u2014from dress shirts to underwear and beyond\u2014using fine merino wool.<\/p>\n\n\n\n

(He has since added a womenswear line, dubbed wool&<\/a>.)<\/p>\n\n\n\n

Launched in 2013 when Bishop was living in Manhattan, Wool & Prince made a splash with a Kickstarter campaign that went viral, in large part because of Bishop\u2019s unorthodox one-man field test.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

He wore a merino button-down for 100 days straight without washing it, periodically asking strangers on the streets of New York to give it a sniff test. (It passed.)<\/p>\n\n\n\n

The sartorial stunt got people talking; both Leno and Letterman cracked jokes about it, and Bishop did interviews with media as far away as Australia.<\/p>\n\n\n\n

The Kickstarter raised nearly $315,000\u2014it would likely have gone higher, but he closed it to ensure he could fill the orders\u2014and enabled him to start the company, which he eventually relocated to his native Portland.<\/p>\n<\/div>

\"Mac
A … nose for news? Bishop with a Japanese TV crew.<\/figcaption><\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201cI have to admit, there were some nights when I went to bed thinking, \u2018I\u2019m not sure I can wear that shirt tomorrow,\u2019\u201d recalls Bishop, who\u2019d even don the garment to bike home drenched with sweat after playing basketball. \u201cBut the beauty of wool is that it\u2019s incredibly breathable, and it airs out really well.\u201d<\/p>\n\n\n\n

Bishop knows his material. As Sheep Industry News<\/em> noted, he\u2019s \u201cessentially royalty in the American wool industry\u201d\u2014a sixth-generation member of the family behind Portland-based Pendleton Woolen Mills<\/a>, which traces its roots to 1863.<\/p>\n\n\n\n

\n

The beauty of wool is that it\u2019s incredibly breathable, and it airs out really well.<\/p>\n<\/blockquote>\n\n\n\n

(His father, C. Morton Bishop III \u201974, retired as company president in 2017; the shirt Bishop wore in his 100-day test was a custom-tailored garment from the Sir Pendleton line.)<\/p>\n\n\n\n

In launching Wool & Prince, Bishop aimed to create a no-hassle alternative to the business-casual button-downs long sported by male office workers\u2014garb from purveyors like Brooks Brothers and J.Crew that can generally be worn only once or twice between launderings.<\/p>\n\n\n\n

\u201cThere was a huge gap in the marketplace,\u201d Bishop explains. \u201cMerino wool was becoming increasingly popular with the outdoor community\u2014people would take one pair of merino long johns on a weeklong ski trip\u2014but no one was focusing on merino for everyday apparel. I wanted to design 100% merino shirts that no one would notice were wool.\u201d
<\/p>\n\n\n\n

\n
\"A<\/figure>\n\n\n\n
\"A<\/figure>\n
Models in apparel from Wool & Prince and its sister line, wool&.<\/figcaption><\/figure>\n\n\n\n

While the market for dress shirts tanked during the pandemic and has yet to completely rebound, Wool & Prince\u2019s business has continued to thrive.<\/p>\n\n\n\n

It now has some two dozen employees (up from just four a few years ago) and has shifted to focus more on casual wear like T-shirts, Henleys, polos, pants, shorts, and\u2014yes\u2014boxers and boxer briefs.<\/p>\n\n\n\n

\u201cUnderwear is one of our biggest categories, and the one that has the most loyal following,\u201d he says. \u201cWhen people try our wool underwear\u2014I don\u2019t know if \u2018life-changing\u2019 is too much of an exaggeration, but it\u2019s a game changer.\u201d<\/p>\n\n\n\n

\n

When people try our wool underwear\u2014I don\u2019t know if \u2018life-changing\u2019 is too much of an exaggeration, but it\u2019s a game changer.<\/p>\n<\/blockquote>\n\n\n\n

And lest the phrase \u201cwool underpants\u201d conjure images of frontiersmen in itchy britches: as Bishop notes, selective breeding of sheep (particularly in Australia and New Zealand) has driven major advancements in wool quality and softness.<\/p>\n\n\n\n

Today\u2019s fine merino, he says, is \u201ca long way from the wool of the 1950s that your grandma used to knit sweaters out of.\u201d<\/p>\n\n\n\n

Wool & Prince works with partners around the world to develop custom fabrics.
<\/p>\n\n\n\n

\n

While Bishop likes to add a little nylon to improve durability and washability, the fabrics he develops have a majority wool content, so they benefit from the material’s odor- and wrinkle-resistant properties.<\/p>\n\n\n\n

Those nose-friendly qualities have been validated by research: in the company\u2019s early days, as part of a program to aid New York State start-ups, a Cornell fiber scientist conducted a simulated \u201csweat test\u201d that entailed growing bacteria on various fabrics, including a Wool & Prince dress shirt.<\/p>\n\n\n\n

<\/p>\n<\/div>

\"A
Wool & Prince has shifted its focus from dress shirts to casualwear, like T-shirts and vests.<\/figcaption><\/figure><\/div>\n\n\n\n

The finding: while the organisms thrived on cotton and polyester, there was almost none on the merino.<\/p>\n\n\n\n

\u201cThe products are outstanding,\u201d says Deborah Streeter<\/a>, a professor emerita in the Dyson School who was Bishop\u2019s advisor and remains a mentor. \u201cThey really do what they say they\u2019re going to do.\u201d<\/p>\n\n\n\n

In 2018, Bishop launched the sister company wool& to offer merino apparel for women.<\/p>\n\n\n\n

\"A
A model in wool&’s “Tate” textured cowl-neck top, which features a drawstring neck and side slits.<\/figcaption><\/figure>
\n

Its loyal customer base includes the more than 8,000 who\u2019ve done its \u201c100-day challenge<\/a>\u201d: in an echo of the founder\u2019s original viral stunt, they document themselves wearing the same wool& dress daily for some 14 weeks.<\/p>\n\n\n\n

(Yes, they\u2019re allowed to wash it\u2014and at the end, they earn a $100 gift card.)<\/p>\n\n\n\n

\u201cI knew from fairly early on that Mac was going to have an interesting journey\u2014he wasn\u2019t going to go the standard route,\u201d Streeter says.<\/p>\n<\/div><\/div>\n\n\n\n

\u201cHe\u2019s got this combination of personal philosophy, design aesthetic, and a big entrepreneurial drive. He\u2019s a happy, generous, wonderful person with a great sense of humor, and he\u2019s very playful and creative. It really fits the niche he\u2019s in.\u201d<\/p>\n\n\n\n

(All images provided.)<\/em><\/p>\n\n\n\n

Published January 16, 2025<\/p>\n\n\n\n

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