{"id":41194,"date":"2024-09-23T02:41:00","date_gmt":"2024-09-23T06:41:00","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=41194"},"modified":"2024-09-20T11:22:59","modified_gmt":"2024-09-20T15:22:59","slug":"marks-peace","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/marks-peace\/","title":{"rendered":"To Promote Peace, I Borrowed a Principle from Martial Arts"},"content":{"rendered":"\n<p class=\"has-large-font-size\">As I outline in my new book, coming at problems from a non-confrontational stance can be the best way to solve them<\/p>\n\n\n\n<p>By <strong>John Marks \u201965<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-drop-cap\">By nature, I am an impatient person. I yearn for rapid outcomes, both to my personal problems and to the conflicts that are tearing apart the planet. <\/p>\n\n\n\n<p>In places like the Middle East, the Democratic Republic of Congo, and Burundi, where there was\u2014and is\u2014unspeakable violence, <a href=\"https:\/\/www.sfcg.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search for Common Ground<\/a> (the organization I founded and headed for 32 years) was committed to preventing violence.<\/p>\n\n\n\n<p>Still, my colleagues and I realized that even though we were the world\u2019s largest nonprofit group engaged in peacebuilding, we did not have the power to directly intervene. <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-819x1024.jpg\" alt=\"John Marks\" class=\"wp-image-41148 size-full\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-819x1024.jpg 819w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-240x300.jpg 240w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-768x960.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-1229x1536.jpg 1229w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-1264x1580.jpg 1264w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-632x790.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-316x395.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-280x350.jpg 280w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-140x175.jpg 140w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-70x87.jpg 70w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-400x500.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-200x250.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A-100x125.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/JDM-wt-A.jpg 1280w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Instead, we adopted a strategy based on the Japanese martial art of aikido.<\/p>\n\n\n\n<p>Aikido emphasizes accepting an attacker\u2019s incoming energy and not trying to counter it with direct force. <\/p>\n\n\n\n<p>We found that if we took an oppositional, adversarial position to people in conflict, we would be acting like a boxer who tries to reverse the energy flow of an opponent by knocking that person backward by 180 degrees.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-1024x576.jpg\" alt=\"John Marks will Bill Clinton\" class=\"wp-image-41145\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-1024x576.jpg 1024w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-300x169.jpg 300w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-768x432.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-1536x864.jpg 1536w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-800x450.jpg 800w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-608x342.jpg 608w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-304x171.jpg 304w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-152x85.jpg 152w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-1184x666.jpg 1184w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-592x333.jpg 592w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-296x166.jpg 296w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-1264x711.jpg 1264w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-632x356.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-316x178.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-400x225.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-200x113.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A-100x56.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/John-Marks-and-Bill-Clinton-A.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">With President Bill Clinton.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>We were convinced that such an approach was not an effective way to achieve our goals. <\/p>\n\n\n\n<p>Instead, with aikido tactics, we \u201cblended\u201d with problems, accepted them as givens, and tried to divert them by 10 or 15 degrees.<\/p>\n\n\n\n<p>I tried practicing aikido in the physical sense at a <em>dojo<\/em> (a place where martial arts are taught), but I did not like having my 6\u20193\u201d frame thrown around on a mat. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If we took an oppositional, adversarial position to people in conflict, we would be acting like a boxer who tries to reverse the energy flow of an opponent.<\/p>\n<\/blockquote>\n\n\n\n<p>However, non-physical aikido provided me with an important conceptual metaphor in my career as a social entrepreneur\u2014a person whose professional life is dedicated to launching ventures that promote positive change in the world.<\/p>\n\n\n\n<p>I came to see that the core ideas that underlay aikido were crucial to my success.<\/p>\n\n\n\n<p>In addition to aikido, I developed 10 other working principles that I believed to be essential parts of social entrepreneurship. <\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"755\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/marks-book-cover-A.jpg\" alt=\"The cover of &quot;From Vision to Action&quot;\" class=\"wp-image-41146 size-full\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/marks-book-cover-A.jpg 500w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/marks-book-cover-A-199x300.jpg 199w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/marks-book-cover-A-262x395.jpg 262w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/marks-book-cover-A-331x500.jpg 331w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/marks-book-cover-A-166x250.jpg 166w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/marks-book-cover-A-83x125.jpg 83w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>I internalized these principles, and they provide the basic framework for my new book, <a href=\"https:\/\/cup.columbia.edu\/book\/from-vision-to-action\/9780231215589\" target=\"_blank\" rel=\"noopener noreferrer\"><em>From Vision to Action: Remaking the World Through Social Entrepreneurship<\/em><\/a>, published by Columbia University Press in September 2024.<\/p>\n\n\n\n<p>They are:<\/p>\n\n\n\n<p><strong>Start from vision<\/strong>\u2014whatever that vision might be. Mine is to resolve conflict in non-adversarial ways.<\/p>\n\n\n\n<p><strong>Be an applied visionary<\/strong> able to produce concrete results one step at a time. (Being a pure visionary is probably only useful in starting a new religion or writing a philosophy textbook.)<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>To see possibilities, get involved.<\/strong> The lesson here\u2014drawn from a loosely translated quote by Napoleon Bonaparte\u2014is that by engaging in a project, social entrepreneurs will discover paths forward that they otherwise would not have seen, and that they should be prepared to act on.<\/p>\n\n\n\n<p><strong>Keep showing up.<\/strong> Social entrepreneurs need to stay engaged without dabbling or parachuting. Like a child\u2019s toy windup truck that moves forward until it hits an obstacle and then backs off and finds another way forward, they must be persistent\u2014and adept at finding work-arounds.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Being a pure visionary is probably only useful in starting a new religion or writing a philosophy textbook.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Enroll credible supporters.<\/strong> Social entrepreneurs, by definition, operate outside the proverbial box, so they need to project credibility. Thus, having prominent backers, while not indispensable, can be helpful.<\/p>\n\n\n\n<p><strong>Expect the unexpected.<\/strong> Social entrepreneurs need to be prepared to deal with high levels of uncertainty. If they find it distressing not to know what the outcome will be, they should probably make a different career choice.<\/p>\n\n\n\n<p><strong>Make \u201cyes-able\u201d propositions. <\/strong>As Roger Fisher and William Ury wrote in their seminal book, <em>Getting to Yes<\/em>, proposals should be crafted so the recipient says \u201cyes\u201d\u2014to the mutual benefit of both parties.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p><strong>Develop effective metaphors.<\/strong> Social entrepreneurs must be able to communicate compelling ideas if they wish to reframe reality. Extended metaphors in the form of captivating stories can play a key role in breaking up\u2014and replacing\u2014deeply held beliefs.<\/p>\n\n\n\n<p><strong>Display <em>chutzpah<\/em><\/strong> (a Yiddish word meaning extreme self-confidence\u2014or nerve or gall). Social entrepreneurship is definitely not a good fit for those who are timid. Overcoming seemingly insoluble problems usually requires a willingness to take risks.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"547\" height=\"563\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/Robert-Redford-John-Marks-Ben-Kingsley-A.jpeg\" alt=\"John Marks with Robert Redford and Ben Kingsley\" class=\"wp-image-41150 size-full\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/Robert-Redford-John-Marks-Ben-Kingsley-A.jpeg 547w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/Robert-Redford-John-Marks-Ben-Kingsley-A-291x300.jpeg 291w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/Robert-Redford-John-Marks-Ben-Kingsley-A-316x325.jpeg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/Robert-Redford-John-Marks-Ben-Kingsley-A-400x412.jpeg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/Robert-Redford-John-Marks-Ben-Kingsley-A-200x206.jpeg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/09\/Robert-Redford-John-Marks-Ben-Kingsley-A-100x103.jpeg 100w\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" \/><figcaption>With actors Robert Redford (left) and Ben Kingsley at a 2006 awards ceremony.<\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Cultivate <em>fingerspitzengef\u00fchl<\/em><\/strong>\u2014a German word that means having an intuitive sense of knowing at the tip of one\u2019s fingers. This is what one-time basketball star and later U.S. Sen. Bill Bradley was referring to when he said, \u201cWhen you have played basketball for a while, you don\u2019t need to look at the basket. \u2026 You develop a sense of where you are.\u201d<\/p>\n\n\n\n<p>While I used these 11 principles in nonprofit work, I believe they are also applicable to entrepreneurs in the for-profit sector\u2014and, for that matter, to life.<\/p>\n\n\n\n<p><em>A government major in Arts &amp; Sciences, <strong>John Marks \u201965<\/strong> co-authored <\/em><a href=\"https:\/\/www.goodreads.com\/book\/show\/342587.The_CIA_And_The_Cult_Of_Intelligence\" target=\"_blank\" rel=\"noopener noreferrer\">The CIA and the Cult of Intelligence<\/a><em> and <\/em><a href=\"https:\/\/www.goodreads.com\/book\/show\/342573.The_Search_for_the_Manchurian_Candidate\" target=\"_blank\" rel=\"noopener noreferrer\">The Search for the \u201cManchurian Candidate\u201d: The CIA and Mind Control<\/a>.<em> He founded and currently serves as managing director of <a href=\"https:\/\/www.confluence.international\/\" target=\"_blank\" rel=\"noopener noreferrer\">Confluence International<\/a> and is a visiting scholar at Leiden University.<\/em><\/p>\n\n\n\n<p><em>(All images provided.)<\/em><\/p>\n\n\n\n<p class=\"has-small-font-size\">Published September 23, 2024<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n","protected":false},"excerpt":{"rendered":"<p>As I outline in my new book, coming at problems from a non-confrontational stance can be the best way to solve them<\/p>\n","protected":false},"author":68,"featured_media":41149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"alumni_hub_syml_posts":[35514,26380,38152],"footnotes":""},"categories":[639],"tags":[],"cornell_year_post":[],"post_folder":[],"class_list":["post-41194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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