{"id":37271,"date":"2024-06-28T08:46:20","date_gmt":"2024-06-28T12:46:20","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=37271"},"modified":"2024-07-01T11:45:02","modified_gmt":"2024-07-01T15:45:02","slug":"sachs-good-housekeeping","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/sachs-good-housekeeping\/","title":{"rendered":"Human Ecology Alum Puts Consumer Products to the Test"},"content":{"rendered":"\n

At NYC\u2019s Good Housekeeping Institute, Lexie Sonis Sachs \u201909 and colleagues evaluate everything from pillows to power bars<\/p>\n\n\n\n

By Joe Wilensky<\/strong><\/p>\n\n\n\n

The plain white fabric is marked with a grid of 20 squares, each one framing a labeled, precisely portioned stain\u2014including ketchup, crayon, mud, mascara, wine, chocolate syrup, grass, ink, and even (non-human) blood.<\/p>\n\n\n\n

Its purpose: to rate the efficacy of a variety of laundry detergent brands. But contrary to the claims on some packages, says Lexie Sonis Sachs \u201909, \u201cnothing takes out everything.\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"detail
A grid of stains, ready for testing.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

The Human Ecology alum is executive director of strategy and operations at the Good Housekeeping Institute<\/a>, the 124-year-old consumer product testing facility of the eponymous magazine.<\/p>\n\n\n\n

Housed in a Midtown Manhattan office tower, the institute tests thousands of household products a year.<\/p>\n\n\n\n

Browse the magazine (or social media) and you\u2019ll find answers to questions such as: What\u2019s the safest baby gear? What roofing and siding holds up to the weather? What\u2019s the best mattress under $500? What robot vacuum is most effective on pet hair? Which skincare products actually reduce the appearance of wrinkles?<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Leslie
With \u201cToday\u201d host Hoda Kotb in 2022. (Provided)<\/em><\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

On any given day, the two dozen or so scientists and product experts in the institute\u2019s seven labs may be putting luggage through its paces, testing air fryers and vacuum cleaners, or evaluating the resilience of vinyl flooring.<\/p>\n\n\n\n

Stocked with specialized equipment, the labs fill nearly 18,000 square feet on the 29th floor of Hearst Tower, directly above the magazine\u2019s editorial offices.<\/p>\n\n\n\n

\u201cGood Housekeeping is obviously a media brand,\u201d Sachs says. \u201cBut the institute has always been backed by experts; our beauty lab has chemists, and we have a registered dietitian running the nutrition lab.\u201d<\/p>\n\n\n\n

The labs fill nearly 18,000 square feet on the 29th floor of Hearst Tower.<\/p><\/blockquote><\/figure>\n\n\n\n

The institute launched in 1900, 15 years after the magazine. The Good Housekeeping Seal, which products can earn (and which is backed by its own warranty), was introduced in 1909\u2014before the advent of modern government regulations on deceptive marketing.<\/p>\n\n\n\n

\u201cThere was no FDA or FTC. There were a lot of new appliances coming into homes\u2014and a lot confusion and misleading claims,\u201d says Sachs. \u201cThe institute was formed to help readers navigate these new products.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"The
The famed seal at the institute\u2019s entrance.<\/figcaption><\/figure>
\n

A fiber science major on the Hill, Sachs interned at the institute as an undergrad and worked elsewhere in the industry before returning as a textile product analyst in 2013.<\/p>\n\n\n\n

She now appears regularly on TV shows like \u201cToday\u201d and \u201cGood Morning America,\u201d touting the institute\u2019s awards and giving advice.<\/p>\n<\/div><\/div>\n\n\n\n

(\u201cYou don\u2019t need to pre-rinse your dishes!\u201d she told \u201cToday\u201d host Savannah Guthrie in one memorable spot<\/a>.)<\/p>\n\n\n\n

Sachs has also been featured as an expert source in the New York Times<\/em>, the Washington Post<\/em>, and other news outlets.<\/p>\n\n\n\n

As she notes, the institute conducts its tests with practicality in mind. For example, a diaper brand may claim to be the most absorbent because it holds 10 times its weight\u2014but how often would a baby actually be in that situation?<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Leslie
At Commencement 2009. (Provided)<\/em><\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u201cThat\u2019s not what we think of when we\u2019re measuring absorbency,\u201d she says. \u201cWe\u2019ll hold the diaper at an angle and measure how much runs off, then we\u2019ll do pooling tests to see how quickly it absorbs, and we\u2019ll do a re-wet test to see how well it holds all of that.\u201d<\/p>\n\n\n\n

Sachs has helped the institute turn its results into not only compelling stories for the magazine and website, but also social media posts that have gone viral. <\/p>\n\n\n\n

She and her team have created hit TikToks on how to properly clean your windows<\/a>, how luggage is tested<\/a>, things you didn\u2019t know you could machine wash<\/a>, and even how to achieve the perfect tie-dye swirl<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n

She notes that unlike past generations, today\u2019s audiences often have specific preferences and are already googling around for product recommendations.<\/p>\n\n\n\n

And those searches, in turn, can help the labs focus their testing.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n<\/div>

\"detail
A stretch-and-stress tester for fabrics.<\/figcaption><\/figure><\/div>\n\n\n\n

\u201cIf people are looking for bath towels,\u201d she says, \u201csome want the softest, some the most absorbent, and some the ones that dry fast, and some care more about appearance.\u201d<\/p>\n\n\n\n

The institute\u2019s lab work is supplemented by the thousands of volunteers who test products<\/a> under real-world conditions. <\/p>\n\n\n\n

Sachs and her family\u2014she and husband Andrew Sachs \u201901 have two daughters\u2014have tried out toys, kitchen equipment, and more.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Leslie
On CBS with Vladimir Duthiers. (Provided)<\/em><\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

(And Sachs\u2019s colleagues include two fellow HumEc alums: Emma Seymour \u201918 and Grace Wu \u201921, MEng \u201921, both analysts in the textile lab.)<\/p>\n\n\n\n

What\u2019s next on consumer wish lists? <\/p>\n\n\n\n

Sachs cites such emerging products as luggage that can be worn as a backpack and standalone ice makers that create nugget-sized cubes.<\/p>\n\n\n\n

Says Sachs: \u201cPeople are getting very particular about their ice.\u201d<\/p>\n\n\n\n

Top: Sachs in the institute’s Textiles, Paper, and Apparel Lab. (All photos by Joe Wilensky \/ Cornell University, unless indicated.)<\/em><\/p>\n\n\n\n

Published June 28, 2024<\/p>\n\n\n\n

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