{"id":31335,"date":"2024-01-25T09:31:29","date_gmt":"2024-01-25T14:31:29","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=31335"},"modified":"2024-01-25T09:35:45","modified_gmt":"2024-01-25T14:35:45","slug":"tse-berri","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/tse-berri\/","title":{"rendered":"Hotelie\u2019s Line of Plant-Based Fitness Drinks Goes National"},"content":{"rendered":"\n<p class=\"has-large-font-size\">Jerome Tse \u201913 was inspired to found Berri Organics after changing his diet while battling cancer as an undergrad<\/p>\n\n\n\n<p>By <strong>Lindsay Lennon<\/strong><\/p>\n\n\n\n<p class=\"has-drop-cap\">A cancer diagnosis is enough to change anyone\u2019s life, at least in the short term. But for Jerome Tse \u201913, who battled and recovered from the disease as an undergrad Hotelie, the experience served as a gateway to an entirely new way of life\u2014as well as the inspiration for a business.<\/p>\n\n\n\n<p>\u201cThe diagnosis really made me rethink what I put in my body and how I took care of myself,\u201d says Tse. \u201cI pivoted to an all-organic, plant-based lifestyle that I credited for beating the disease\u2014and staying cancer free for well over 13 years now. The whole experience ended up being a blessing in disguise, because it\u2019s what inspired me to start my company.\u201d<\/p>\n\n\n\n<p>Tse is the founder and CEO of <a href=\"https:\/\/berriorganics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Berri Organics<\/a>, the first brand of fitness drinks and electrolyte solutions made with 100% plant-based, organic ingredients such as coconut water, raspberry juice, guava, sweet potato, ginseng root, sea salt, and maqui berries.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The whole experience ended up being a blessing in disguise, because it\u2019s what inspired me to start my company.<\/p>\n<\/blockquote>\n\n\n\n<p>For every one of its Berri FIT fitness beverages and powders and Berri LYTE electrolyte solutions sold, the company makes a donation to two pediatric cancer-fighting organizations.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.jimmyfund.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jimmy Fund<\/a> supports research at Dana-Farber Cancer Institute in Boston (where Tse was treated); <a href=\"https:\/\/www.wishuponateen.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wish Upon a Teen<\/a> runs the Design My Room program, which provides bedding, d\u00e9cor, picture frames, and clothing to make teen cancer patients\u2019 long-term hospital stays more comfortable.<\/p>\n\n\n\n<p>Before his diagnosis at age 19, when he was a freshman on the Hill, Tse was an avid athlete. He was a national and international competitive rower for six years before Cornell, and also played soccer and basketball. <\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-1024x576.jpg\" alt=\"Four of Berri Organics product bottles\" class=\"wp-image-31334\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-1024x576.jpg 1024w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-300x169.jpg 300w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-768x432.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-1536x864.jpg 1536w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-1600x900.jpg 1600w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-800x450.jpg 800w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-608x342.jpg 608w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-304x171.jpg 304w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-152x85.jpg 152w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-1184x666.jpg 1184w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-592x333.jpg 592w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-296x166.jpg 296w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-1264x711.jpg 1264w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-632x356.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-316x178.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-400x225.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-200x113.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics-100x56.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2024\/01\/2024_1035_CornelliansBerriOrganics.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Like many athletes, he says, his diet mostly revolved around carbohydrate- and protein-heavy foods to bulk up his strength, energy, and weight.<\/p>\n\n\n\n<p>\u201cYou just want to fuel your body and eat the nutrition necessary to help you win the next match; it\u2019s not really a long-term outlook,\u201d he says. <\/p>\n\n\n\n<p>\u201cThat changed with my diagnosis. It\u2019s not just about winning, it\u2019s about having healthy and sustainable longevity as a performance athlete. I think that\u2019s why, compared to 10 years ago, you\u2019re starting to see a lot of professional athletes think about nutrition in terms of prolonging their careers.\u201d<\/p>\n\n\n\n<p>During his cancer recovery, Tse struggled to find a hydrating, electrolyte- and mineral-rich beverage that aligned with his newly adopted organic diet. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You\u2019re starting to see a lot of professional athletes think about nutrition in terms of prolonging their careers.<\/p>\n<\/blockquote>\n\n\n\n<p>He decided to create a prototype in his West Campus dorm kitchen, and eventually\u2014as part of the Cornell Hospitality Business Plan Competition\u2014enlisted fellow students to help create test batches in CALS\u2019 Food Science labs and at Cornell AgriTech\u2019s Geneva campus. Thereafter, he sought the expertise of professional food scientists to bring the product to market.<\/p>\n\n\n\n<p>Initially, Tse says, his products were offered in just three Whole Foods stores in California, after he impressed the chain\u2019s buyer with a business plan and samples at a natural products expo.<\/p>\n\n\n\n<p>Since that initial run, the company has experienced tremendous growth, with its wares now available at 2,000 stores nationwide\u2014including CVS, Target, Wegmans, Sprouts, Stop &amp; Shop, and Whole Foods\u2014as well as online through Amazon and its own website.<\/p>\n\n\n\n<p>Tse, who was named one of Forbes\u2019s <a href=\"https:\/\/www.forbes.com\/profile\/jerome-tse\/?sh=4d50dc7eca25\" target=\"_blank\" rel=\"noopener noreferrer\">30 Under 30<\/a> in 2019, says 2023 was an explosive year for Berri Organics. In particular, its Berri LYTE line of electrolyte drinks and powders outperformed its main competitors for the first time.<\/p>\n\n\n\n<p>Says Tse: \u201cIt was a big year for us, to prove that our brand could succeed on the national level.\u201d<\/p>\n\n\n\n<p><em>All photos provided.<\/em><\/p>\n\n\n\n<p class=\"has-small-font-size\">Published January 25, 2024<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Jerome Tse \u201913 was inspired to found Berri Organics after changing his diet while battling cancer as an undergrad<\/p>\n","protected":false},"author":68,"featured_media":31342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"alumni_hub_syml_posts":[16142,6568,23483],"footnotes":""},"categories":[229],"tags":[],"cornell_year_post":[],"post_folder":[],"class_list":["post-31335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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