{"id":22408,"date":"2023-06-20T09:00:34","date_gmt":"2023-06-20T13:00:34","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=22408"},"modified":"2025-07-07T15:24:44","modified_gmt":"2025-07-07T19:24:44","slug":"wvbr-facts","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/wvbr-facts\/","title":{"rendered":"Tune Your Radio Dial To \u2026 Fascinating Facts About WVBR!"},"content":{"rendered":"\n

We\u2019re all ears for these tidbits of history about Cornell\u2019s much-beloved (and student-run) station<\/p>\n\n\n\n

By Joe Wilensky<\/strong><\/p>\n\n\n\n

It\u2019s one of the nation\u2019s oldest college radio stations\u2014and it holds the title as the only<\/em> fully independent, nonprofit, student-run commercial station in the entire United States. <\/p>\n\n\n\n

\"Danny
Danny Alvarado-G\u00f3mez \u201922, then the station\u2019s general manager, in 2019. (Chelle Davies \u201922)<\/em><\/figcaption><\/figure>
\n

WVBR traces its roots to the 1935 founding of the Cornell Radio Guild by Daily Sun<\/em> staffer Ruth Press Karr \u201935 and agricultural professor Charles Taylor, an early radio pioneer on the Hill.<\/p>\n\n\n\n

According to a Sun<\/em> article at the time, the guild was created with the aim of giving students on-air broadcast experience and offering community listeners \u201ca glimpse of the abilities of the University\u2019s students in the realm of entertainment.\u201d<\/p>\n\n\n\n

Today, WVBR<\/a> is owned and operated by the Cornell Media Guild (CMG), which also runs an online stream,\u00a0CornellRadio.com<\/a>, and a recording label, Electric Buffalo Records<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

Read on for a dozen fascinating facts about WVBR\u2014and nearly nine decades of student-run broadcast history!<\/em><\/p>\n\n\n\n

It has generated an alphabet soup of call letters!<\/strong><\/h2>\n\n\n\n

The first programming aired on WESG, a Cornell-affiliated station co-owned with the Elmira Star-Gazette<\/em> newspaper. <\/p>\n\n\n\n

The end of that partnership in 1940 spelled a new era\u2014literally\u2014as the University began operating it as WHCU, Home of Cornell University, 870 on the AM dial. (Cornell sold WHCU, now a commercial station, in 1985.)<\/p>\n\n\n\n

\"Student
Student staffers check a script.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Also in 1940, the Radio Guild launched a network from a studio in the Straight. It was later rebranded as WVBR\u2014Voice of the Big Red\u2014broadcasting at 640 on the AM dial via transmitters installed atop several residence halls throughout campus.<\/p>\n\n\n\n

\n\n\n\n

Its headquarters included a \u2018cow palace\u2019!<\/strong><\/h2>\n\n\n\n

The station\u2019s broadcast home has moved several times, from the former pottery studio in the Straight to 227 Linden Avenue in Collegetown to 957-B Mitchell Street\u2014a space shared with the New York Holstein Association, and fondly known as the \u201ccow palace.\u201d<\/p>\n\n\n\n

\n\n\n\n
\n

Its audience grew along with its signal!<\/strong><\/h2>\n\n\n\n

In 1958, WVBR began broadcasting at 93.5 FM\u2014where it can still be found today\u2014from a 250-watt transmitter atop a 50-foot tower on the roof of Phillips Hall. <\/p>\n\n\n\n

(The station received one of the first commercial FM licenses granted to a student corporation.)<\/p>\n\n\n\n

Signal strength quadrupled the following year with a 1,000-watt transmitter; in 1962, a 150-foot tower was built on Hungerford Hill near East Hill Plaza, tripling the potential audience to 750,000. <\/p>\n<\/div>

\"Jon
Rubinstein at the \u201dRuby Tower.\u201d (Provided)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

It was replaced in 2017 by the 3,000-watt Ruby Tower\u2014named for its benefactor, iPod \u201cPodfather\u201d Jon Rubinstein \u201978, MEng \u201979.<\/p>\n\n\n\n

\n\n\n\n

It was the first in the region in stereo!<\/strong><\/h2>\n\n\n\n

In 1966, WVBR-FM became the first station in the southern Finger Lakes to begin stereophonic broadcasting as it shifted to a new transmitter, a dual-polarized antenna, and stereo equipment.<\/p>\n\n\n\n

\n\n\n\n

Its modern studio comes courtesy of a famous alum!<\/strong><\/h2>\n\n\n\n

In 2013, a gift from one of WVBR\u2019s best-known alumni, political and sports commentator Keith Olbermann \u201979<\/a>, enabled CMG to purchase its current home at 604 East Buffalo Street, doubling the size of the studio facilities and modernizing its equipment.<\/p>\n\n\n\n

\"WVBR
Staff at the opening of the Olbermann-Corneliess Studios in 2014.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

It\u2019s dubbed the Olbermann-Corneliess Studios for Olbermann\u2019s late father, Theodore, and Keith\u2019s friend and WVBR colleague Glenn Corneliess \u201978, who passed away in 1996.<\/p>\n\n\n\n

\n\n\n\n

Its alumni include major media personalities!<\/strong><\/h2>\n\n\n\n

In addition to Olbermann, dozens of notables have begun their careers (or appeared on air as students) at WVBR. <\/p>\n\n\n\n

\"Keith
The eyes have it: Olbermann in the studio in 2011.<\/figcaption><\/figure>\n\n\n\n

They include psychologist and TV personality Joyce Bauer Brothers \u201947; Superman<\/em> star Christopher Reeve \u201974; Miami meteorologist John Toohey Morales \u201984; iHeartMedia president Tom Poleman \u201986; \u201cvoice of the NYC subway\u201d Jessica Ettinger Gottesman \u201987, BS \u201997; NBC\u2019s Kate Snow \u201991; and former \u201cSportsCenter\u201d anchor Whit Watson \u201993.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

Its programming has evolved with the times!<\/strong><\/h2>\n\n\n\n

In its earliest AM days, the station carried news and a range of music, sports, and entertainment. With the higher fidelity of FM, it played mostly classical music in the 1960s until shifting to contemporary rock in 1968.<\/p>\n\n\n\n

Following college trends, it moved into progressive rock, top 40, and (in the 1990s) \u201cReal Rock Radio.\u201d In 2018, it rebranded as \u201cIthaca\u2019s Alternative.\u201d<\/p>\n\n\n\n

\n\n\n\n

Its longest-running show has been on the air for more than half a century!<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n
\"Longtime
Shapiro at the mic.<\/figcaption><\/figure>
\n

Perhaps the best known of WVBR\u2019s shows is the weekly live folk concert \u201cBound for Glory<\/a>,\u201d created and hosted by Phil Shapiro, MA \u201969. <\/p>\n\n\n\n

Broadcast from the Anabel Taylor caf\u00e9 since 1967, it\u2019s the longest-running live folk program in North America, with more than 1,500 shows. <\/p>\n<\/div><\/div>\n\n\n\n

(Since the pandemic, \u201cBound for Glory\u201d has been airing reruns and has not announced a return to live broadcasts.)<\/p>\n\n\n\n

Acts well-known in the folk community who have appeared on the show include Christine Lavin, Aztec Two-Step, Chris Smither, Bill Morrissey, the Horse Flies, and John McCutcheon.<\/p>\n\n\n\n

\n\n\n\n

It\u2019s a true town-gown operation!<\/strong><\/h2>\n\n\n
\n
\"Cornell
Student staff and community DJs on the porch of Olbermann-Corneliess Studios in 2016. (Provided)<\/em> <\/figcaption><\/figure>\n<\/div>\n\n\n

For decades, local volunteer DJs have contributed their time and expertise, especially on weekends and during school breaks. Some of its longest-running shows hosted by local DJs include \u201cRockin\u2019 Remnants<\/a>\u201d (oldies) and \u201cSalt Creek<\/a>\u201d (bluegrass and more).<\/p>\n\n\n\n

\n\n\n\n

Its news scripts are housed in the University Archives!<\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

\n

In 2009, WVBR donated hundreds of files\u2014including news scripts and photos\u2014to the University Library, making them available to researchers and the public.<\/p>\n\n\n\n

The scripts include many from the late journalist and WVBR news director Gary Kaye \u201970, including the first reports of the 1969 Straight occupation.<\/p>\n<\/div>

\"Bob
Bob Press \u201959, BEE \u201961, at the controls.<\/figcaption><\/figure><\/div>\n\n\n\n

The student protesters displaced WVBR from its studio\u2014but staff stayed on the air, broadcasting from a Collegetown apartment.<\/p>\n\n\n\n

\n\n\n\n

It\u2019s a forum for hot topics!<\/strong><\/h2>\n\n\n\n

In recent years, students have launched shows and podcasts to address current issues and amplify underrepresented voices. For example: \u201cBlack Voices on the Hill<\/a>\u201d has given a platform to University and community leaders; \u201cTalk of the Town<\/a>\u201d takes deep dives into local and national headlines; and \u201cBig Red Banter<\/a>\u201d discusses all things sports.<\/p>\n\n\n\n

\n\n\n\n

And … the studio was once commandeered for an infamous student prank!<\/strong><\/h2>\n\n\n\n

In May 1952, in a Cold War-era jape gone way<\/em> too far, 10 masked pranksters bound and gagged four staffers and aired fake bulletins about an escalation of the Korean conflict. <\/p>\n\n\n\n

\"A
On the air in 1964.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

The faux broadcast included reports of Russian bombers attacking London\u2014and a mandate that all ROTC students report to Barton Hall, in uniform.<\/p>\n\n\n\n

The incident made international news, prompted some two dozen suspensions and a public apology\u201a and attracted the attention of the FCC.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Top: A news broadcast. Unless otherwise indicated, a<\/em>ll vintage images courtesy of Rare and Manuscript Collections and modern photos by Cornell University.<\/em><\/p>\n\n\n\n

Published June 20, 2023<\/p>\n\n\n\n

\n\n\n\n
<\/div>\n\n\n\n

What are your favorite WVBR memories?<\/strong><\/h2>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

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