{"id":16142,"date":"2023-01-26T12:03:43","date_gmt":"2023-01-26T17:03:43","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=16142"},"modified":"2023-01-26T12:03:44","modified_gmt":"2023-01-26T17:03:44","slug":"susiecakes","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/susiecakes\/","title":{"rendered":"Alum\u2019s Bakery with a Hollywood Following Hits a Sweet Spot"},"content":{"rendered":"\n

Susan Sarich \u201991 launched SusieCakes to create scratch-made treats\u2014and provide sustainable careers in hospitality<\/p>\n\n\n\n

By Lindsay Lennon<\/strong><\/p>\n\n\n\n

When two-time Oscar nominee Margot Robbie turned 32 on the set of Barbie<\/em>\u2014the upcoming movie in which she stars as the iconic doll\u2014the cast and crew celebrated with what Glamour <\/em>called \u201cthe Barbie birthday party we all begged our parents for when we were little.\u201d<\/p>\n\n\n\n

The highlight of Robbie\u2019s bash was a glittery, hot-pink cake\u2014topped with an actual Barbie, cascading blonde locks and all.<\/p>\n\n\n\n

The creator of that whimsical confection? SusieCakes<\/a>, the popular chain of bakeries founded by Hotelie Susan Sarich \u201991. <\/p>\n\n\n\n

\"\"
The tempting confections at one of the chain\u2019s 26 locations.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Since 2006, Sarich\u2014who was named to Forbes\u2019<\/em>s <\/em>\u201c50 Over 50: Lifestyle\u201d list in 2022, alongside Dolly Parton and Martha Stewart\u2014has grown SusieCakes from a single Los Angeles storefront to 26 locations throughout California and Texas. <\/p>\n\n\n\n

From her homestyle chocolate chip cookies to the coconutty 7-Layer Bars she baked live on \u201cThe Kelly Clarkson Show,\u201d Sarich\u2019s indulgent desserts have made SusieCakes synonymous with sweet occasions for her loyal fanbase. <\/p>\n\n\n\n

Prices range from around $3.50 for a cookie or cupcake to about $65 for a standard nine-inch cake, with more elaborately crafted creations also on the menu.<\/p>\n\n\n\n

\"A
A custom-designed Vanilla Celebration cake.<\/figcaption><\/figure>
\n

Sarich\u2019s recipes\u2014with butter, flour, sugar, and eggs comprising her core ingredients\u2014were passed down to her on index cards by her grandmothers, Mildred and Madeline, who served her freshly baked treats in their Chicago kitchens when she was a child.<\/p>\n\n\n\n

SusieCakes\u2019 bestseller is the Vanilla Celebration, a decadent six-layer tower of rainbow confetti cake and buttercream icing. <\/p>\n\n\n\n

A go-to for birthdays, it\u2019s usually frosted light blue, but is often decorated in a range of bespoke designs, from flowers to animals to sports themes.<\/p>\n<\/div><\/div>\n\n\n\n

It was the dessert of choice for Demi Lovato\u2019s birthday party, where the Grammy-nominated singer blew out the candles on a four-tiered cake decorated in swirls of black, red, and silver inspired by her latest album. <\/p>\n\n\n\n

Pop icon Katy Perry also rang in her birthday with SusieCakes while guest-hosting \u201cEllen,\u201d where she was presented with four rainbow confetti-enveloped cakes\u2014one for each letter of her first name\u2014and the audience was treated to cupcakes.<\/p>\n\n\n\n

But before Sarich was a cakemaker to the stars, she launched the business as a back-to-basics shop for the food-conscious parent who doesn\u2019t have the time or know-how to bake from scratch.<\/p>\n\n\n\n

\n

\u201cI think everybody likes our products because they remind them of simpler times and their childhood,\u201d Sarich told Mario Lopez on \u201cAccess Daily\u201d in May 2022. \u201cIt brings you back right away when you have a bite of it.\u201d<\/p>\n\n\n\n

An L.A. Times <\/em>blog <\/strong>offered similar sentiments in 2008, calling SusieCakes \u201ca neighborhood spot that caters to a quieter crowd of locals with a taste for the contents that fill (or used to fill) their grandmothers\u2019 cookie jars.\u201d<\/p>\n\n\n\n

Six years ago, SusieCakes expanded into Texas, and in 2022 began selling its products online\u2014offering three flavors of six-inch cakes to customers nationwide via overnight shipping. <\/p>\n<\/div>

\"An
Red velvet, Vanilla Celebration, and \u201cold-fashioned chocolate\u201d mini cupcakes.<\/figcaption><\/figure><\/div>\n\n\n\n

They\u2019re the same products sold fresh in the bakeries, but shipped frozen\u2014the method Sarich used to let the Cornellians<\/em> staff sample her wares. (The flavor we requested? Red<\/em> velvet, of course!)<\/p>\n\n\n\n

Before launching SusieCakes, Sarich worked for Hyatt Hotels, was recruited by the famous House of Blues in Chicago, and co-founded a Zagat-rated bistro in Portland, OR.<\/p>\n\n\n\n

She founded the bakery, she says, \u201caround the principle that you don\u2019t need to work 24\/7 to be successful\u201d\u2014aiming to offer work-life balance in the food world, known for high pressure and grueling hours. (That means SusieCakes stores are closed on major holidays, plus for three days after Christmas.) <\/p>\n\n\n\n

\"\"
Sarich with some of her 300+ employees.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Her staff, she says, is 85% female, many of them primary caregivers\u2014just like Sarich\u2019s grandmothers, whose recipes started it all.<\/p>\n\n\n\n

\u201cWhat better way to honor them,\u201d observes Sarich, \u201cthan building a business for women to have progressive careers in food service, without having to sacrifice their family lives?\u201d<\/p>\n\n\n\n

All images provided.<\/em><\/p>\n\n\n\n

Published January 26, 2023<\/p>\n\n\n\n

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