{"id":10530,"date":"2022-09-06T07:39:20","date_gmt":"2022-09-06T11:39:20","guid":{"rendered":"https:\/\/alumni.cornell.edu\/cornellians\/?p=10530"},"modified":"2023-12-12T13:30:14","modified_gmt":"2023-12-12T18:30:14","slug":"applying-college","status":"publish","type":"post","link":"https:\/\/alumni.cornell.edu\/cornellians\/applying-college\/","title":{"rendered":"Remember Applying to College? Now It\u2019s Your Kids\u2019 Turn"},"content":{"rendered":"\n<p class=\"has-large-font-size\">I\u2019ve been a writer for three decades\u2014but college essays are a challenge like no other<\/p>\n\n\n\n<p>By <strong>Brad Herzog \u201990<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-style-offset\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-drop-cap\">Nothing quite intimidates like a blank page. I\u2019ve been a <a href=\"https:\/\/www.bradherzog.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">freelance writer and author<\/a> for 30 years, and it\u2019s still a challenge, almost a dare. But over the past few years, as a father, I\u2019ve had a front-row seat to an even more challenging version of that empty canvas: the college application essay.<\/p>\n\n\n\n<p>I watched as my sons, Luke and Jesse, sat down to craft their stories. The task: reveal profound self-reflection and reams of personality while believing that your future hangs in the balance. For many, it\u2019s a bit like dipping a quill into an inkwell filled with angst.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-819x1024.jpg\" alt=\"Author Brad Herzog\" class=\"wp-image-11231 size-full\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-819x1024.jpg 819w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-240x300.jpg 240w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-768x961.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-1228x1536.jpg 1228w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-632x790.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-316x395.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-280x350.jpg 280w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-140x175.jpg 140w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-70x87.jpg 70w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-400x500.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-200x250.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A-100x125.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/TEDx-Brad-Herzog-A.jpg 1259w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-drop-cap\"><\/p>\n\n\n\n<p>\u2019Tis the season. Over the next several months, countless young dreamers will be taking stock of themselves and hoping to craft a masterful self-portrait. It\u2019s all part of a gauntlet that I found both fraught and fascinating, every step of the way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 1: The College List<\/strong><\/h2>\n\n\n\n<p>Your child, still trying to figure out their place in the world, is tasked with deciding the parameters of a whole new (and much larger) one by trying to predict their future wants and needs. As much as I tried to convey that no outcome is final, choosing a college sure starts to feel like a life-altering decision. <\/p>\n\n\n\n<p>And it requires myriad smaller choices. As a parent, I could only offer questions. What are you looking for in a school? Specific academic opportunities? Renowned faculty? Diversity? Big-time sports? A small pond, metaphorically? <\/p>\n\n\n\n<p>How about the climate? The location? Is there an improv comedy troupe? A brand-new film study center? An Ultimate Frisbee team?<\/p>\n\n\n\n<p>In my case, my sons primarily gravitated toward small liberal arts schools, mostly in New England. But we live in California. Clearly, our little birds were going to fly, and fly far.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 2: The Tours<\/strong><\/h2>\n\n\n\n<p>I meticulously planned a trip out East with each son. But no matter how well-conceived, college tours are at the mercy of random circumstances\u2014the time of day or year, the weather, the dining hall cuisine, even (perhaps especially) the luck-of-the-draw tour guide.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As much as I tried to convey that no outcome is final, choosing a college sure starts to feel like a life-altering decision.<\/p>\n<\/blockquote>\n\n\n\n<p>Jesse and I experienced a too-quiet low-talker at Middlebury and a dose of welcome informality at Hamilton. Luke and I encountered an over-the-top enthusiast at Brown and a devastatingly handsome middle-aged fellow\u2014yours truly\u2014at Cornell.<\/p>\n\n\n\n<p>But my (and my wife\u2019s) alma mater was the last of nine schools we visited. It\u2019s harder to be impressed when you\u2019re exhausted. Sorry, Big Red.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 3: The Choice<\/strong><\/h2>\n\n\n\n<p>Educated guesses and hot takes translate into personal rankings and cringey terms like \u201creach\u201d schools and \u201csafety\u201d schools. (Yeah, I never liked that hockey chant.)<\/p>\n\n\n\n<p>In the era of typewriters and mailed applications, a handful of possibilities used to seem like plenty. But in these digital days, application numbers have skyrocketed\u2014thus admissions percentages have plummeted. So the decision involves as much strategy as instinct.<\/p>\n\n\n\n<p>Did I stay out of it completely? Sort of.<\/p>\n\n\n\n<p>A couple of colleges seemed like excellent fits. So Luke and I just <em>happened<\/em> to arrive at the idyllic Amherst campus during the afternoon magic hour in peak-foliage mid-October. And when Jesse and I visited Wesleyan, we <em>happened<\/em> to stay at a nicer-than-usual hotel, right near campus.<\/p>\n\n\n\n<p>Call it passive influence. I won\u2019t say where they wound up applying early decision, but the schools rhyme with \u201cBlamherst\u201d and \u201cSchmeslyan.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-1024x1024.jpg\" alt=\"Brad and Amy Herzog with son Jesse in his freshman dorm room\" class=\"wp-image-11239\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-1024x1024.jpg 1024w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-300x300.jpg 300w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-150x150.jpg 150w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-768x768.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-1536x1536.jpg 1536w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-1264x1264.jpg 1264w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-632x632.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-316x316.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-400x400.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-200x200.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C-100x100.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-Amy-saying-goodbye-to-Jesse-at-Wesleyan-C.jpg 1575w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The Herzogs get son Jesse settled in for his first year at &#8230; Wesleyan!<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 4: The Applications<\/strong><\/h2>\n\n\n\n<p>You\u2019ve spent years becoming a person of breadth and complexity; now package yourself into a neat bundle. The essays are the heart of that package, including the occasional quirky, school-specific supplement (i.e., University of Chicago: share a palindrome in any language and give it a backstory).<\/p>\n\n\n\n<p>How do you capture your essence in a few hundred words? How do you stand out in a field of standouts? What about you is memorable, amusing, intriguing?<\/p>\n\n\n\n<p>I\u2019ve seen students struggle mightily with the task, so I\u2019ve added \u201c<a href=\"https:\/\/www.bradherzog.com\/writing-coach.html\" target=\"_blank\" rel=\"noopener noreferrer\">writing coach<\/a>\u201d to my resume. Having learned over three decades that a great story is simply a good idea well-expressed, I\u2019ve decided to help students tell their tales.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-style-offset\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-819x1024.jpg\" alt=\"Brad and Amy Herzog in front of a waterfall as college students\" class=\"wp-image-11233 size-full\" srcset=\"https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-819x1024.jpg 819w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-240x300.jpg 240w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-768x960.jpg 768w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-1229x1536.jpg 1229w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-632x790.jpg 632w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-316x395.jpg 316w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-280x350.jpg 280w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-140x175.jpg 140w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-70x87.jpg 70w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-400x500.jpg 400w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-200x250.jpg 200w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A-100x125.jpg 100w, https:\/\/alumni.cornell.edu\/cornellians\/wp-content\/uploads\/sites\/2\/2022\/09\/Brad-and-then-girlfriend-Amy-at-Buttermilk-Falls-A.jpg 1260w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption>Brad and future wife Amy at Buttermilk Falls.<\/figcaption><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<p>Use a strong voice, I say. But be vulnerable. Or self-deprecating. Or downright funny. <\/p>\n\n\n\n<p>Dive right in with a great opening line (\u201cI change my name each time I place an order at Starbucks \u2026\u201d). Don\u2019t be afraid to geek out about your passions, whether it\u2019s physics or forensics, animals or anime, cupcakes or kombucha.<\/p>\n\n\n\n<p>Yes, it\u2019s true that everyone has the potential for success and happiness wherever they land. The one constant is the mindset of the student\u2014and I\u2019ve discovered that a remarkable thing can happen amid an applicant\u2019s self-analysis.<\/p>\n<\/div><\/div>\n\n\n\n<p>They suddenly realize that, actually, they are unique. They do have stories to tell. They\u2019re worthy.<\/p>\n\n\n\n<p>In other words, I\u2019ve found that these students\u2014my sons included\u2014find themselves. And just in time.<\/p>\n\n\n\n<p><em><strong>Brad Herzog &#8217;90<\/strong> majored in psychology in CALS. He is the author of more than 50 books, including dozens of children&#8217;s books and a collection of four U.S. travel memoirs, as well as scores of stories for <\/em>Cornell Alumni Magazine<em>, where he was a contributing editor for more than two decades.<\/em> <em>He and wife Amy Hillsberg Herzog \u201991 live in northern California.<\/em><\/p>\n\n\n\n<p><em>All images in this story provided.<\/em><\/p>\n\n\n\n<p class=\"has-small-font-size\">Published September 6, 2022<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve been a writer for three decades\u2014but college essays are a challenge like no other<\/p>\n","protected":false},"author":68,"featured_media":30066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"alumni_hub_syml_posts":[],"footnotes":""},"categories":[639],"tags":[],"cornell_year_post":[497],"post_folder":[],"class_list":["post-10530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-perspectives","cornell_year_post-497"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remember Applying to College? Now It\u2019s Your Kids\u2019 Turn - Cornellians | Cornell University<\/title>\n<meta name=\"description\" content=\"I\u2019ve been a writer for three decades\u2014but college essays are a challenge like no other\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alumni.cornell.edu\/cornellians\/applying-college\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remember Applying to College? 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